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The American Cancer Society: Justin Bieber and Usher wishes Happy Birthday

For our More Birthdays campaign for The American Cancer Society. Usher sent this remix using our commercials to Justin Bieber on his 17th birthday. It was then sent to 46 million fans, over 50,000 likes in 5 hours on facebook, 1 million hits on youtube in 2 days.

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: John Norman
Group Creative Director: Joe Alexander
Art Director: D'Arcy O'Neill
Copywriter: Neel Williams
Directors: Mysto & Pizzi, Joe Alexander
Agency producers: Leslie Griles, Sam Tucker
Editor: P.S. 260

14 comments

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Just jumping on the bieber hysteria, as it's a charity i will hold back the disliking...

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atb2005's picture
atb2005
13567 pencils

Celine Dion, Kylie Minogue, and Ricky Martin are a few other artists who participated in this campaign. I like the concept.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Was that a Flux Capacitor?...How do I get one?

Hiperion's picture
Hiperion
3138 pencils

It stinks like a northamerican fat man.
Tacky, so tacky...

Reality Check's picture
Reality Check
1801 pencils

Keep it civil, xenophobe.

JustinCarrasquillo's picture
JustinCarrasquillo
549 pencils

Couldn't even dare to hit the play button. Justin who??

Prof's picture
Prof
1453 pencils

Kill the whole agency. And I'm being nice...

Quite really.

Djenzie's picture
Djenzie
163 pencils

Who's the kid?

Glut's picture
Glut
3947 pencils

@ prof you re right

Reality Check's picture
Reality Check
1801 pencils

The commercial simply has too many MTV-style edits for its own good and thus it isn't moving, it's busy. Busy, busy, busy.

Saloresler's picture
Saloresler
41 pencils

I just puked my keyboard

dollypoppin's picture
dollypoppin
1423 pencils

It's not that great but not that bad either. Just give the kid a break. :P

---------
"Nihil sub sole novum"

Paloma's picture
Paloma
528 pencils

Shit over the limits

gaurk's picture
gaurk
37 pencils

I'm glad something half-decent has finally attached its brand to the celebration of birthdays. Didn't care for the commercial but I think it's for preteens.

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