The American Cancer Society: Birthday

Advertising Agency: The Martin Agency
Creative Director: Joe Alexander
Art Directors: Kevin Ragland, Daniela Montanez
Writer: Ken Hines
Producer: Molly Schaaf Souter
Director: Mike Mills
Production Company: The Director's Bureau
Editor: Angus Wall
Music: HUM/LA

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sirvan's picture
29870 pencils

Concept is great... copy is just so-so, unfortunately.


"I love some things, and don't love some other things."

ivan's picture

I really like the tagline! It's almost iconic.

Ivan Raszl, admin of AotW

Guest's picture

Nice.... Sweet. But kinda feels like a car anthem commercial

everartz's picture
7611 pencils

mostly i liked " the official sponsors of birthdays "
this is a good line...

| Everartz |

jangidtarun's picture
8 pencils

Product shot is superb.

Guest's picture

"Imagine a world with"
Hasnt that line been used WAY too much over the years? Eh well. If it works. I like the shots of people... especially the last one of the girl and guy when she's blowing out the candles. Nice ad. Pretty. Feel good.

Saadi's picture
53 pencils

The guy with the beard almost got on fire. Great spot.

Guest's picture

survive from cancer is reborn.. good

LucasPS's picture
523 pencils

Love it, so inspiral, so tranquilizer. Grat stuff, exelent music. I love it :D

Sorry for my english...

Guest's picture

What a good ad-not trying to sell us something,but celebrating life and how every day,every year is to be celebrated and not taken for granted.

Guest's picture


Guest's picture

my namei is kathy jinkerson and i have a son who is disabled and has cancer of the esphagus he will be thirty this saturday. it has been two years and two months and we are still fighting and being strong. I just want to say happy birthday to my son Lenny. Love, mom

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