That's a lot

August 2011
Advertising Agency: MMB, Boston, USA
Associate Creative Director / Art Director: Chris Poulin
Associate Creative Director / Copywriter: George Goetz
Art Director: Jen Campbell
Copywriter: Liz Giuggio
Director of Broadcast: Sara Ventetuolo
Production Co: Charlex
Post Co: Charlex
Creative Director: Ryan Dunn
VFX Supervisor: Steve Chiarello
Senior Producer: Alex Jarman
Live Action Producer: Diane Leuci
Lead Editor: John Zawisha
Asst. Editor: Drew Weigel
Lead Flame Artist: Marc Goldfine
Flame Artist: John Yu
2D Compositor: Jun Lee
Lead Lighter: James Fisher
Additional Lighters: Keith McMenamy, Will Atkins
Lead Modeler: Alex Cheparev
Additional Modelers: Hung Ma, Chin Lee
Lead Rigger: Steve Mann
Additional Rigger: Andre Stuppert
Lead CG Animator: Tony Tabtong
CG Supervisor: Keith McCabe
Supervising Producer: Lori Fechter
ECD: Alex Weil
EP: Meredith Machial

Comments (8)

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Highest Rated

Temple's picture
Activity Score 11337

Strong and daring. It's not usual to see somebody break the industry omerta.

Tio Patinhas's picture
Tio Patinhas
Activity Score 98

That chicken dosen't look natural chicken, how can Subway trashes trash food, if it's one of their own. Not very smart.

Ad or die.

AdBuzzer's picture
Activity Score 1174

God, it made me start thinking whatever happens with all that fat accumulated by all the fast-food chains around the globe....
Greenpeace's surely too small to deal with such amounts!

sirvan's picture
Activity Score 29860

I almost thought this was going to be a "car that runs on recycled cooking oil" spot.


"I love some things, and don't love some other things."

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

i thought it was cool how they said dont feed your kids, eat it on your lunch break, and elderly people shouldnt eat this either, by the visual comparisons...its a marketing ad.....dont think its going to sell more chicken....too much dramatic negative my humble opinion

kleenex's picture
Activity Score 44844

not the best way to sell the sandwich.

Glut's picture
Activity Score 3935

they got my attention.

CommandZ's picture
Activity Score 2498

Great contrast of fried vs baked. But then their chicken looks processed as well just like a McNugget. I'm left feeling pretty ambivalent overall.

Temple's picture
Activity Score 11337

Strong and daring. It's not usual to see somebody break the industry omerta.