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T-Fal Canada: Steam Signals

In a push to get into online video, T-Fal Canada was looking for something that would push the limits of what the brand was comfortable with. They also needed to highlight the strengths of the product: More powerful steam that lasted longer! The concept was simple: two women having a conversation using the steam from their irons. The woman with the traditional iron keeps running out of steam mid-sentence.

Advertising Agency: Faren° Agency, Toronto, Canada
Creative Director: Bryan Canning
Art Director: Steve Garwood
Copywriters: Bryan Canning, Steve Garwood
Producer: Justin MacRae
Director: Dave Krovblit
Post: Married to Giants
Colour: Alter Ego
VFX: 3am Design
Published: February 2014

8 comments

morse's picture
morse
16480 pencils

Why would they talk with steam?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bryancanning's picture
bryancanning
6 pencils

Hey Morse – The spot opens to them seeing each other through the window with the idea that they are across the street/alley/way... I guess we could have somehow made that more clear. Keep the comments coming. Good or bad, they all help!

Pezzzko's picture
Pezzzko
73 pencils

Hahaha, I don't know if this is a genuine problem, but it's pretty funny.

damnson's picture
damnson
8612 pencils

Bad.

An axe murderer of ads.

rmkida's picture
rmkida
365 pencils

Why would they talk with steam? [2]

kleenex's picture
kleenex
32989 pencils

This is a laugh riot...

Rob71's picture
Rob71
371 pencils

The thought is nice, but the acting lets it down.

Rob71's picture
Rob71
371 pencils

The thought is nice, but the acting lets it down.

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