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Roy Sullivan

Agency: 
Published/Aired: 
March 2010
Description: 

Film advertisment created by Lowe, South Africa for Tetra Pak, within the category: Industrial, Agriculture.

Advertising Agency: Lowe Bull Johannesburg, South Africa
Creative Directors: Eoin Welsh, Rui Alves
Art Directors: Chris Charoux, Heidi Kasselman
Copywriter: Matthew Berge
Director: Greg Gray, Velocity films

Comments (20)

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Highest Rated

xel's picture
xel
Activity Score 33

Mr Daws from Benjamin Button: "Did I ever tell you I was struck by lightning seven times?"

Phil Lestino's picture
Phil Lestino
Activity Score 1684

I really like this ad......it makes me laugh....however I think the link between this theme and tetra pak is tenuous

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19391

I think the link is clever.

Dzsoi's picture
Dzsoi
Activity Score 8440

Second that.

royschellekens's picture
royschellekens
Activity Score 390

Like the fact Tetra Pak isn't taking itself too serious.

http://twitter.com/royschellekens

Hate advertising? Make better ads.

sirvan's picture
sirvan
Activity Score 29860

This is sublimely awesome. Congrats.

+++

"I love some things, and don't love some other things."

xel's picture
xel
Activity Score 33

Mr Daws from Benjamin Button: "Did I ever tell you I was struck by lightning seven times?"

Wordnerd's picture
Wordnerd
Activity Score 6692

that's so great! the style, the casting, the voice-over: Perfect.

the only thing that bothers me is the brand. tetra pak isn't eco friendly, damnit.

cruzialx's picture
cruzialx
Activity Score 194

case of Benjamin Button

bricard's picture
bricard
Activity Score 189

I loved this. The execution of the video was excellent and the link/transfer to the message was clever.

Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

the brand connect is not that strong but monkey goes crazy doing laffing somersaults on the execution!!!! So niccceeee!!!! :D

kalpesh78's picture
kalpesh78
Activity Score 2578

lovely ad

ideas....30 minutes nahi toh free.

The Paperweight's picture
The Paperweight
Activity Score 26

It better goes with any parcel service like DHL, FedEx etc. a person like Benjamin Button is struggling to deliver a parcel and struck by lightning for seven times when performing his job. but still he won't give it up because he holds the logo of (Brand)...

Wordnerd, you're absolutely right, tetra pack is not enough eco-friendly...

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

As South African TV ads go these days, this is a bloody masterpiece...

JLL's picture
JLL
Activity Score 390

Funny video, good execution...

JLL's picture
JLL
Activity Score 390

Funny video, good execution...

xcreativity's picture
xcreativity
Activity Score 2374

ahahah loved it!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Corbeen's picture
Corbeen
Activity Score 1093

Great story, great art. Great direction. Everything great! and.. at the end tetra pack? Why? pleassse explain whyyy? sell it to another client if u can ....

Direstion's picture
Direstion
Activity Score 115

human thinking is work of art

dorette14's picture
dorette14
Activity Score 50

Great stuff, except this is a South African ad with an American voice-over. A bit weird!!

I did not hit you, I simply high-fived your face!

Charle Ma's picture
Charle Ma
Activity Score 29

The sping of the idea comes from the film ' The curious case of Benjamin Button'

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