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Tetra Pak: Roy Sullivan

Advertising Agency: Lowe Bull Johannesburg, South Africa
Creative Directors: Eoin Welsh, Rui Alves
Art Directors: Chris Charoux, Heidi Kasselman
Copywriter: Matthew Berge
Director: Greg Gray, Velocity films
Published: March 2010

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20 comments

Phil Lestino's picture
Phil Lestino
1682 pencils

I really like this ad......it makes me laugh....however I think the link between this theme and tetra pak is tenuous

CrackerJackWorks's picture
CrackerJackWorks
11039 pencils

I think the link is clever.

Dzsoi's picture
Dzsoi
5326 pencils

Second that.

royschellekens's picture
royschellekens
390 pencils

Like the fact Tetra Pak isn't taking itself too serious.

http://twitter.com/royschellekens

Hate advertising? Make better ads.

sirvan's picture
sirvan
29870 pencils

This is sublimely awesome. Congrats.

+++

"I love some things, and don't love some other things."

xel's picture
xel
27 pencils

Mr Daws from Benjamin Button: "Did I ever tell you I was struck by lightning seven times?"

Wordnerd's picture
Wordnerd
6662 pencils

that's so great! the style, the casting, the voice-over: Perfect.

the only thing that bothers me is the brand. tetra pak isn't eco friendly, damnit.

cruzialx's picture
cruzialx
194 pencils

case of Benjamin Button

bricard's picture
bricard
189 pencils

I loved this. The execution of the video was excellent and the link/transfer to the message was clever.

Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

the brand connect is not that strong but monkey goes crazy doing laffing somersaults on the execution!!!! So niccceeee!!!! :D

kalpesh78's picture
kalpesh78
2580 pencils

lovely ad

ideas....30 minutes nahi toh free.

The Paperweight's picture
The Paperweight
26 pencils

It better goes with any parcel service like DHL, FedEx etc. a person like Benjamin Button is struggling to deliver a parcel and struck by lightning for seven times when performing his job. but still he won't give it up because he holds the logo of (Brand)...

Wordnerd, you're absolutely right, tetra pack is not enough eco-friendly...

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

As South African TV ads go these days, this is a bloody masterpiece...

JLL's picture
JLL
264 pencils

Funny video, good execution...

JLL's picture
JLL
264 pencils

Funny video, good execution...

xcreativity's picture
xcreativity
2374 pencils

ahahah loved it!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Corbeen's picture
Corbeen
1070 pencils

Great story, great art. Great direction. Everything great! and.. at the end tetra pack? Why? pleassse explain whyyy? sell it to another client if u can ....

Direstion's picture
Direstion
115 pencils

human thinking is work of art

dorette14's picture
dorette14
50 pencils

Great stuff, except this is a South African ad with an American voice-over. A bit weird!!

I did not hit you, I simply high-fived your face!

Charle Ma's picture
Charle Ma
29 pencils

The sping of the idea comes from the film ' The curious case of Benjamin Button'

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