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Brewbot Beats

Agency: 
Published/Aired: 
November 2010
Description: 

Advertising Agency: Being, USA

Alisa Sengel-Wixom: Creative Director
Kris Wixom: Creative Director
Ani Munoz: Copy Writer / Art Director
Isabella Castano: Art Director
Amber Wimmer: Media Arts Producer
Production / 3D Animation Company: 1ST AVE
Kris Mercado: Director
Will Rexer: DP
Arvind Palep: Creative Director
Sam Penfield: Executive Producer
Ruhiya Nurrudin: Head of Production
Natalie Rose: Producer/Post Producer
Morgan Schweitzer: Storyboard Artist
Michael Merron: Character Design
Todd Danielle: Modeling
Jonathan Vitagliano: Editor
Gavin Guerra: Tracker
John Michael Buban: Rigging
Caius Wong: 3D Lead
Lu Liu: Lead Compositor
Ryan Gottila: Compositor
Nick Dubois: Animation
Ihsu Yoon: Animation, Additional 3D
Rob Dollase: Additional Animation
Beryl Chen: Roto
Music: SOUTH
Composers: Chris James, Jon Darling Dan Pritikin
Sound Design: PLUSH
Engineer: Rob Fielack
Assitant Engineers: Phil Buffone and Morgan Stoner
Color and Finishing: Smoke and Mirrors
Colorist: Ben Eagleton
Flame Artist: Sam Caine
Producer: Barbara Kontarovich

Comments (26)

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Highest Rated

Guest's picture
Guest

What juvenile VP at Bosch thought it was a good idea to mislead the buying public and sign their name to the check?
Let's see... "Advertise a non-functioning, vaporware product with a commercial that so thoroughly misrepresents what we are actually selling..."
Clever... Morons...
The ad agencies will make whatever you want to appear on the big screen - and take your money.

You won't be getting mine.

morse's picture
morse
Activity Score 17397

Now that was fun! Congratulation to the team.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"Dear Michael Mann, I would like my coffee maker back. It thinks it's the adverts."

This looks as lovely as it is misleading. Can someone direct me to the new guidelines that say it's "sooopercool" to pretend the product is a child's toy, showcasing an animator's undeniable skills, while educating me about cups? I say this encouragingly not disparagingly. That animator has a future. I'll stop shy of "Copy Writer [sic] / Art Director" comments, because it looks like a great, great

robot.

[edit]: It may be better under Food&Beverage too. Though I think it may need counselling to make it realise it's neither functional robot nor ad. And as ever, am entirely thirsty for people to tell me how wrong they are about my opinions.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yes it's a great animation though I'm not all that amazed by animated objects. Usually feels very forced. Here it is oke though but not all that great. I love the sound and editing though.

Guest's picture
Guest

I love the sound and editing though

lessismore's picture
lessismore
Activity Score 251

the cups could be more sexy

Wordnerd's picture
Wordnerd
Activity Score 6692

Steven Hawkings is making me coffee? AWESOME!

New Nice and Fun's picture
New Nice and Fun
Activity Score 377

@Wordnerd : love your reply.

Not at all convince by this animation (cf. this ad in 2004 for Citroen : http://www.dailymotion.com/video/x17tb_citroen-c4) and the message conveyed.

Their differenciation point is that Tassimo makes much more than coffee, it makes tea, cappucino, latte ....
And I didn't get this by looking at a 90's robot with Hawkings' voice that seems to love electro music.

Guest's picture
Guest

Who in the marketing industry decided it was okay to give something a name containing the word "bot" when it doesn't even have ONE servo, or ANY type of automatic motion? Granted, the commercial is a grabber, but a bit deceptive. Only because people will really believe it's a robot that will start dancing on their kitchen counter. A bit of a stretch for what it actually does.

Guest's picture
Guest

Look at all the people involved. This probably cost a fortune, haha..

Guest's picture
Guest

It's a pretty misleading ad. When I first saw it I thought "Wow! This must be produced by the same guys who did Asimo!" That's a REAL helper robot from Japan. I thought this brewbot must be a first step toward a fully automated robot that does more than just make coffee.
But no, the tassimo brewbot is just another coffee machine. How someone in their right mind in the tassimo marketing department decided to add the word "bot" to the product and then market it with a commercial that strongly implies it IS a robot is beyond me...Everyone I've talked to about the ad thought it was supposed to be a robot coffee machine at first!! haha
The Tassimo guys are gonna have a lot of disappointed customers who take their coffee pot home and it doesn't start transforming and dancing around :)

Guest's picture
Guest

Thank you for the real update on this. Like you, I thought (at first) that it would be a 'real" robot. Not necessarily dancing around but the arm/hand that lifts and places the coffee cup. When I checked it out online, I was disappointed but not completely shocked at the deceptive advertising.

Guest's picture
Guest

I actually believed it was a robot. Though, I am a little disappointed it is not one. It would be an amazing and unordinary product if it were. ^^

Guest's picture
Guest

Very disappointed!! I think this is false advertising!

Guest's picture
Guest

Nice Robot ... Oh, that's right, it isn't really a robot.
If I was interested in the brewbot, I would be disappointed that it doesn't have some of the robotic capabilities that the advertisement suggests.
If this were the 1960's, I would chalk this up to clever advertising, but since robots capable of such actions are a reality today, the actual product is underwhelming. The brewbot will never live up to it's more sophisticated advertisement.

Guest's picture
Guest

I just saw the ad for the first time a moment ago and googled it to see what people were saying about it. Unlike some here, I did not ever think it was really a robot. That said, the character was a bit frightening in its unexpectedness and in a certain look of Darth Vader like evilness the second before the face is revealed.

Guest's picture
Guest

most likely a pun on ASIMO.

osakan's picture
osakan
Activity Score 42

most likely a pun on ASIMO.

Guest's picture
Guest

I saw the commercial on TV and I was I need to get the Bot. How can it be fake? C'mon do one for real and I'll start drinking coffee: )

Guest's picture
Guest

In all honesty, I expected it to be part robotic in some way too. That's how I came across this discussion. I thought to myself, "How cool would that be if it were part robotic?!" So, in hopes of finding out it was, I have officially discovered that I was misled. Very disappointed.

Guest's picture
Guest

Add me to the list of people who thought there was a good chance of it actually doing some robotic moving - at what stage does a commercial become a lie?

Guest's picture
Guest

WOW hey I bought the one off the commercial off ebay, its great. Although it cost $84.00 plus 10,249.38 shipping it is so worth it, me and my brewbot do dance-offs in the kitchen, (after he makes me the first cup) he is so awesome, Im sorry for all of you that they only made the one for the commercial......

Guest's picture
Guest

After confirming this brew"bot" has nothing "bot" about it, I wasn't very surprised at the false advertisement. But, I would still consider buying it if it indeed makes all of these beverages well without lots of extra parts and work. I bought a DeLonghi coffee maker 6 years ago that I could supposedly make several different beverages with. Because of the difficulty and extra parts involved, it became an oversized regular brewed coffee maker that I could program to have my coffee ready in the morning and I still use it. Has anyone actually used this brewbot yet to see how well and easily it makes all of the beverages? I would like to replace my DeLonghi.

Guest's picture
Guest

After seeing this ad for weeks, I decided to look it up to see if it was a real robot. And of course the Tassimo website shows it transforming on their landing page. It was only after seeing the video of how it actually worked that I knew it wasn't robotic. I'm not dumb - have a Ph.D. in biochemistry from an Ivy League school. Maybe I'm just naive (or maybe I AM dumb). But since I've seen robotic machines in the laboratory that do exactly the sorts of things this one does (gripping the cup, etc), I have to also weigh in that it is deceptive given the current advances we see every day in robotics

Guest's picture
Guest

Somebody please sue the crap out of Tassimo for this false advertisement!!!! Tassimo's gonna have a lot of disappointed customers! Tassimo please grow up. Robotic toys like this have been a reality for a while now. Shame on the marketting guys at Tassimo who thought of this stupid idea. If your goal is to increase sales during these holiday times, you have succeded! AND YOU HAVE ALSO SUCCEDED IN HAVING A LOT OF DISAPOINTED CUSTOMERS!!! I would love to see how many Returns they get after the holidays are over! :-)

Guest's picture
Guest

I also knew at once it couldn't be a robot, but because of its misleading nature I googled to see if anyone actually was fooled by it. It is a clever commercial, but it doesn't give me the product information I look for in a commercial. Show me what it can do, not what it can't do.

Guest's picture
Guest

What juvenile VP at Bosch thought it was a good idea to mislead the buying public and sign their name to the check?
Let's see... "Advertise a non-functioning, vaporware product with a commercial that so thoroughly misrepresents what we are actually selling..."
Clever... Morons...
The ad agencies will make whatever you want to appear on the big screen - and take your money.

You won't be getting mine.

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