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Tanasay: The experiment

Advertising Agency: P.T.Pars, Tehran, Iran
Creative Director: Mohsen Ghapanoori
Art Director: Pooneh zafarnia
Copywriter: Pooneh zafarnia
Director: Mohsen Ghapanoori
Animation: Omid Kashani

Published: 
October 2010

15 comments

morse's picture
morse
17183 pencils

Terrible audio and acting. About the concept. Clearly living under religion and dictatorship affected the creative's minds. Be happy regardless of what experiments are performed on you. Ugh.

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gioborde's picture
gioborde
1387 pencils

i agree the concept is nothing new. But to assume that this creative is influeced or inflicted upon by social or religious factors, just because of the idea, is in your mind. If this had been done by any other country, that fact you refer to would be nothing but ignored. This is just a lame execution to a very old concept . No need to go beyond.

GiBo

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Heh I found it pretty funny but in a bad way.

krautland's picture
krautland
3216 pencils

I'm all for showing more happy fatties but this one needs a proper concept.
ivan, why is this on here?

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

To show what Iran is doing lately I suppose :)

ivan's picture
ivan

Sometimes I want to inspire, other times inform. I realize this is not a winning idea, but it's interesting to show how creatives and clients think in Iran.

nimasib's picture
nimasib
5 pencils

I know its not a professional kind of commercial. When you work with a state-run television that has experience of advertisement only for 10 years and 200 pages of a regulation book with lots of forbidden things in , its; really difficult to make a commercial like this

Ramezani's picture
Ramezani
315 pencils

i see. the idea ist not bad! better than the other bullshit advertisment in iranian tv. But the quality of the execution is very bad, and the problems with the regulations are not the reason for this quality. you need better actors, better sound. but this is very expensive and i am sure no one in iran would pay that. a commercial like that costs about 200.000 euro in a good quality.

Guest's picture
Guest

Idea is not bad. better than the other bullship advertisments in iranian tv :-) the execution ist terrible. acting and sound too

Guest's picture
Guest

The worst i ever saw in adsoftheworld. So damn bad - i want to rip of my eyes.

Guest's picture
Guest

I'll blame cultural differences on this one.

sitosta's picture
sitosta
42 pencils

The idea was good but it was destroyed by bad art direction.

Temple's picture
Temple
11323 pencils

For guests saying this is the worst they have seen in AOTW, they problably have seen very little stuff on AOTW. Now, on the other hand, congratulations to Ivan for his enormous work. Advertising is a reflection of culture, and through it, one gets insights to countries which seem exotic, military, or just plain weird. AOTW has really become a trully global meeting point for advertising people. I would even want Ivan to bring us something from North Korea advertising, supposing such a thing exists.

Guest's picture
Guest

Nima.. I really appreciate your mindset and concept. I think that under this kind of limitations it`s so great! but it deosn`t mean that you don`t need more creativity and innovation in your work.

Guest's picture
Guest

because I think in Iran conditions it s so great

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