Taco Bell: If you like pina coladas
Advertising Agency: DRAFTFCB/Irvine, USA
EVP, Executive Creative Director: Tom O’Keefe
SVP, Executive Creative Director: Teddy Brown
SVP, Group Creative Director: Jeff Maerov
Senior Art Director: Brian Engleman
Senior Copywriter: Brett Landry
Agency Senior Producer: Jim Phox
Production Co/Location: Company Films, Los Angeles, CA
Director: Fred Goss
Editor: Shira Ankori
Executive Producer: Therese Hunsberger Optimus, Los Angeles, CA
Music: Rupert Holmes (Escape)



38 Comments
Executive Vice President (?), Executive Creative Director
Senior Vice President (?), Executive Creative Director
Senior Vice President (?), Group Creative Director
real heavy weights, too bad it doesn't show creatively. love the pack shot, very 80s
Yeah, the longer and/or more specific the credits the more desperate the agency. Sad.
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"I love some things, and don't love some other things."
you nailed it, sirvan. how many ad flunkies does it take to make a mediocre campaign?
the bigger the account, the more people are assigned to it, the more spectacular failure as 90 cooks try to season the pot.
nice one
WHY ON EARTH IS THIS CRAP UP ON AOTW?!
this is bad advertising, this would even have sucked back in the 80s!
Quite really.
Because it's good to know what a large brand like Taco does. Just information, not necessarily inspiration.
Agree. We need the good ones and the not-so-good-ones on here. It's a great resource Ivan. Keep it up!
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"I love some things, and don't love some other things."
Dude quite being a hater. Are you even working anywhere. Chill.
Any commercial with Rupert Holmes music rocks. Love the boss, he's very Michael Scott.
There is too much money in the staff, and not enough in the film.
Nice spot Taco Bell. Love the cheesy fist bump and the timesheets guy. Everyone hates filling out their timesheets.
OMG! It's bad enough this stuff exists. We don't have to post it here, surely?
Great remake of my song mates. -R. Holmes
Pretty funny.
très années 80, léger, un peu creux...
this is better than much of the taco bell stuff out there, but I hope DRAFT doesn't man this whole account. overall, taco bell needs to be in review.
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brandon
www.brandonknowlden.com
bla bla idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Can it be worse???? This sucks big time. How many executive creative directors you need for this sh**? Right. Oh boy, only in America.
actors are dead and their performance suck
outsmart me, if you can
This is the kind of spot regular folks well love. Ad dorks need to chill out. Heck my mom loves this spot.
too bad none of the people who actually birthed this dead monkey get any credit here; looks like only the "svp/exec" suits with arses made from gold got any recognition.
typical doomed BDA behavior.
pa-pa-pa-pa-pa-poutch! )))
Funny spot. I think this was a great way to bring back a cool song. Does anyone know if Rupert Holmes is planning a comeback.
Sweet. Love the commercial but I tried one of these pina colada fruitistas and it had no booze.
The black guy is freaking funny. "If you hate filling out your timesheets" Classic!
Wow, Teddy Brown is the ECD there now. Holy sh*t! That's funny. Poor old FCB
If you like pina coladas and getting caught in this lane. Pretty catchy little song. I am sure they taste like ass. But the ad is funny.
Americans love to sing. Pretty fun!
Enter the "breakaction".
Breakation, nice word. Taco bell has trademarked it.
I am on breakation right now. Funny ad!
They also did a viral spot with Snowball the dancing bird on youtube.
The boss rocks.
Love the timesheet dude.
Nice creative work for Taco Bell!
Dude that boss rocks. He should work for my agency.
This spot is up on youtube and has tons of hits. Pretty funny if you ask me.
If you hate filling out your timesheets, let Clever Timesheets do it for you! (http://www.clevertimesheets.com) This application tracks your activities for you, then generates timesheets for review before submitting them to your manager.