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Taco Bell: If you like pina coladas

Advertising Agency: DRAFTFCB/Irvine, USA
EVP, Executive Creative Director: Tom O’Keefe
SVP, Executive Creative Director: Teddy Brown
SVP, Group Creative Director: Jeff Maerov
Senior Art Director: Brian Engleman
Senior Copywriter: Brett Landry
Agency Senior Producer: Jim Phox
Production Co/Location: Company Films, Los Angeles, CA
Director: Fred Goss
Editor: Shira Ankori
Executive Producer: Therese Hunsberger Optimus, Los Angeles, CA
Music: Rupert Holmes (Escape)

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38 comments

Jakarta Jack's picture
Jakarta Jack

Executive Vice President (?), Executive Creative Director
Senior Vice President (?), Executive Creative Director
Senior Vice President (?), Group Creative Director

real heavy weights, too bad it doesn't show creatively. love the pack shot, very 80s

sirvan's picture
sirvan
29870 pencils

Yeah, the longer and/or more specific the credits the more desperate the agency. Sad.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

you nailed it, sirvan. how many ad flunkies does it take to make a mediocre campaign?
the bigger the account, the more people are assigned to it, the more spectacular failure as 90 cooks try to season the pot.

KESHAV's picture
KESHAV
149 pencils

nice one

Prof's picture
Prof
1453 pencils

WHY ON EARTH IS THIS CRAP UP ON AOTW?!

this is bad advertising, this would even have sucked back in the 80s!

Quite really.

ivan's picture
ivan

Because it's good to know what a large brand like Taco does. Just information, not necessarily inspiration.

Ivan Raszl, admin of AotW

sirvan's picture
sirvan
29870 pencils

Agree. We need the good ones and the not-so-good-ones on here. It's a great resource Ivan. Keep it up!

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Dude quite being a hater. Are you even working anywhere. Chill.

Guest's picture
Guest

Any commercial with Rupert Holmes music rocks. Love the boss, he's very Michael Scott.

Brainsugar's picture
Brainsugar
1580 pencils

There is too much money in the staff, and not enough in the film.

Guest's picture
Guest

Nice spot Taco Bell. Love the cheesy fist bump and the timesheets guy. Everyone hates filling out their timesheets.

Guest's picture
Guest

OMG! It's bad enough this stuff exists. We don't have to post it here, surely?

Guest's picture
Guest

Great remake of my song mates. -R. Holmes

Guest's picture
Guest

Pretty funny.

Guest's picture
Guest

très années 80, léger, un peu creux...

bknowlden's picture
bknowlden
3647 pencils

this is better than much of the taco bell stuff out there, but I hope DRAFT doesn't man this whole account. overall, taco bell needs to be in review.

alexander_bickov's picture
alexander_bickov
3279 pencils

bla bla idea

kibongo's picture
kibongo
116 pencils

Can it be worse???? This sucks big time. How many executive creative directors you need for this sh**? Right. Oh boy, only in America.

Notorious's picture
Notorious
631 pencils

actors are dead and their performance suck

outsmart me, if you can

Guest's picture
Guest

This is the kind of spot regular folks well love. Ad dorks need to chill out. Heck my mom loves this spot.

Guest's picture
Guest

too bad none of the people who actually birthed this dead monkey get any credit here; looks like only the "svp/exec" suits with arses made from gold got any recognition.
typical doomed BDA behavior.

Guest's picture
Guest

pa-pa-pa-pa-pa-poutch! )))

Guest's picture
Guest

Funny spot. I think this was a great way to bring back a cool song. Does anyone know if Rupert Holmes is planning a comeback.

Guest's picture
Guest

Sweet. Love the commercial but I tried one of these pina colada fruitistas and it had no booze.

Guest's picture
Guest

The black guy is freaking funny. "If you hate filling out your timesheets" Classic!

Guest's picture
Guest

Wow, Teddy Brown is the ECD there now. Holy sh*t! That's funny. Poor old FCB

Guest's picture
Guest

If you like pina coladas and getting caught in this lane. Pretty catchy little song. I am sure they taste like ass. But the ad is funny.

Guest's picture
Guest

Americans love to sing. Pretty fun!

kgeiger's picture
kgeiger
7050 pencils

Enter the "breakaction".

Guest's picture
Guest

Breakation, nice word. Taco bell has trademarked it.

Guest's picture
Guest

I am on breakation right now. Funny ad!

Guest's picture
Guest

They also did a viral spot with Snowball the dancing bird on youtube.

Guest's picture
Guest

The boss rocks.

Guest's picture
Guest

Love the timesheet dude.

Guest's picture
Guest

Nice creative work for Taco Bell!

Guest's picture
Guest

Dude that boss rocks. He should work for my agency.

Guest's picture
Guest

This spot is up on youtube and has tons of hits. Pretty funny if you ask me.

Guest's picture
Guest

If you hate filling out your timesheets, let Clever Timesheets do it for you! (http://www.clevertimesheets.com) This application tracks your activities for you, then generates timesheets for review before submitting them to your manager.

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