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T. Rowe Price: Rice

Advertising Agency: JWT New York, USA
Co-President, Chief Creative Officer: Ty Montague
Executive Creative Director: Andrew Clarke
Creative Directors: Izzy Levine, Nate Goodson
Art Director: Orit Ben-Shitrit
Copywriter: Giovanni Maletti
Executive Producer: Caroline Coleman
Music Producer: Theresa Notartomaso
Director of Integrated Production: Clair Grupp
Director of Broadcast Production and Content: Joe Calabrese
Account Management EVP: Dany Khosrovani
Account Director: Mitch Baum
Director: Psyop
Production Company: Psyop, New York
Psyop Creative Director: Gerald Ding
Psyop Executive Creative Director: Marie Hyon
Executive Producer: Lucia Grillo
Producer: Eve Strickman
Technical Directors: Ted Kotsaftis, Dave Barosin
Design: Gerald Ding, Gordon Waltho, Zoe Wishart
CGI: Alvin Bae, Eddy Estavez, Jason Vega, Chris Santoianni, Andreas Gebhardt, Joon Suck Park, Soo Hee Han, Rie Ito, Lee Wolland, Jae Ham, Jimmy Gass
Compositing: Chris Gereg, Elliot Blanchard, Danny Kamhaji
Music & Sound Design: Q Department
Mix: Sound Lounge

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7 comments

Wordnerd's picture
Wordnerd
6662 pencils

execution here is great, idea ok, credits rediculous.

Disco Munky's picture
Disco Munky
3900 pencils

Did someone just watch The Mummy?

Nice looking ad, but it's a familiar formula for financial ads.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

stay low, move fast? in every comment?

Disco Munky's picture
Disco Munky
3900 pencils

It's good advice.

Works for the British army. It can work for you.

"stay low, move fast"

Doin' it for the points

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Wonder how many potential customers would buy into this sales pitch in this extremely scewed-up global down economy. The message here is all fine and good, but it feels like it needs much more to win converts and attract new clients. They should try to tap more into the emotion and address the concern of the current shell-shocked investors.

Not convincing enough. Not in THIS economic climate.

Guest's picture
Guest

execution OK, idea 4/10... bit boring

Guest's picture
Guest

Brilliant execution........I Appreciate

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