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Swim for Malaria: Jumbo jet
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Comments
Thats awful. I felt cheated by the twist on the ad and the children playing about anyway was as cheesy as you can get. I hope the director dies of malaria now!
i dont think it was that bad. at least it was shocking enough that it stays in your head. too often do we see PSAs that are, unfortunately, boring and it doesnt stick to anyone's minds. something striking as this i'm sure will get the message across.
and that's the point right? it's not that they are trying to sell a product. they are getting the message out and in people's minds.
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