iPhone app

December 2009

Right now, two Swedes are parked outside the Apple headquarter in Cupertino, California. Equipped with signs and banners, they’re trying to get Steve Jobs’ attention. The reason is they want him to hurry up and approve the iPhone application for SVT Play (the Swedish public service television’s on demand service).

You can watch them live on, a website addressed directly to Steve. On the website, the Swedish people are trying to hurry Steve up in a number of different ways. For example by voting yes, recording video messages to Steve, and by spreading the word to friends through Facebook and Twitter. There is also a demonstration of the app, and a large button that Steve can push to approve it. Please visit for further details.

The application is developed by SVTi and designed by Doberman – the same agency that designed

Film advertisment created by Forsman & Bodenfors, Sweden for SVT, within the category: Media.

Advertising Agency: Forsman & Bodenfors, Sweden

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