Surf: Car
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Randy Rinaldi
Art Director:Leonard Wiguna
Copywriter: Anton Santosa
Agency Producer: Nina Rakhmatika
Director: Lance
Production House: Orange Waterland, Jakarta
Production House Producer: Paquita Wijaya
Post House: Pyramid, Jakarta
Aired: July 2008
34 Comments
great
Is this part of a larger campaign that might explain what's going on? Sorry -- I watched it twice, thinking maybe I missed something the first time around. And I'm afraid I dont get it.
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No, I am not a media buyer.
Surf is a detergent so I guess (yes, I GUESS) it's the guys shirt that is sooooo bright and white as if a light shines on the girl. That's what I make of it. Silly commercial.
I never would have figured it without your help LeeHarvey. Thanks.
Never would have figured that one out, thanks. Wow. What a stretch.
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No, I am not a media buyer.
i wouldn't have got this either if it wasn't already done by orbit and other products selling "whitening."
What?!
Idea is nice but to understand this ad I watched this ad twice
Loved it- simple. to the point. communicates usp well.
Excelent!
Not bad..
:::MARK3R:::
so cool, so simple...clap clap!
Hmmm....nice but...isn't time to stop the "so shinning it's like a light"? I mean with all the detergent and white teeth we had, i think it's enough now.
I think that makes it difficult to understand either the side of the car where driver is. I thought she was talking with someone outside of the car.
He is a doctor, so that´s why his "white" shines that way....it´s really simple...
How come the car interior have no light when the guy open damn car door and went out?
Touché eugenius! (you genius!)
very very nice.made me smile.
:) nice take.
Old idea. Nice execution.
This advert is so silly but catchy though.
excelent...great...nice...
old idea, cryptic spot. the story is too far off trail for me
seanmartin..do you ever had make a great ad?
Correct English would be:
seanmartin... have you ever made a good ad?
It made me read the comments to understand this ad. Thanks for explanation. I like the fact they promoted "whitening" in such an abstract way...
this is so nice!! Well done!
too smart
Surf medium priced detergent, mid-low housewives consumers, and ... this is much too posh, too "I need to think more to understand" ad. A doctor (who pressumebly had don his white overcoat in the car already) is a great role model, but ... yeah, why is the car's interior lights didn't light up when he opened the car's door? Thumbs up for creativity though!
nice
nais workkk.. keren!
in english, please.. :P
iya, emang keren.
what a witty idea. lol and funny.
it's hard to understand..
but nice one..
thumbs up!