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Surf: Car

Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Randy Rinaldi
Art Director:Leonard Wiguna
Copywriter: Anton Santosa
Agency Producer: Nina Rakhmatika
Director: Lance
Production House: Orange Waterland, Jakarta
Production House Producer: Paquita Wijaya
Post House: Pyramid, Jakarta
Aired: July 2008

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34 comments

Guest's picture
Guest

great

SeanMartin's picture
SeanMartin

Is this part of a larger campaign that might explain what's going on? Sorry -- I watched it twice, thinking maybe I missed something the first time around. And I'm afraid I dont get it.

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No, I am not a media buyer.

LeeHarvey's picture
LeeHarvey
3045 pencils

Surf is a detergent so I guess (yes, I GUESS) it's the guys shirt that is sooooo bright and white as if a light shines on the girl. That's what I make of it. Silly commercial.

Guest's picture
Guest

I never would have figured it without your help LeeHarvey. Thanks.

SeanMartin's picture
SeanMartin

Never would have figured that one out, thanks. Wow. What a stretch.

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No, I am not a media buyer.

sneakyhands's picture
sneakyhands
1857 pencils

i wouldn't have got this either if it wasn't already done by orbit and other products selling "whitening."

Guest's picture
Guest

What?!

Guest's picture
Guest

Idea is nice but to understand this ad I watched this ad twice

Guest's picture
Guest

Loved it- simple. to the point. communicates usp well.

Guest's picture
Guest

Excelent!

mark3r's picture
mark3r
1940 pencils

Not bad..

:::MARK3R:::

Guest's picture
Guest

so cool, so simple...clap clap!

Guest's picture
Guest

Hmmm....nice but...isn't time to stop the "so shinning it's like a light"? I mean with all the detergent and white teeth we had, i think it's enough now.

Guest's picture
Guest

I think that makes it difficult to understand either the side of the car where driver is. I thought she was talking with someone outside of the car.

Guest's picture
Guest

He is a doctor, so that´s why his "white" shines that way....it´s really simple...

eugenius's picture
eugenius
396 pencils

How come the car interior have no light when the guy open damn car door and went out?

LeeHarvey's picture
LeeHarvey
3045 pencils

Touché eugenius! (you genius!)

ManchuChanchu's picture
ManchuChanchu
701 pencils

very very nice.made me smile.

whitespace's picture
whitespace
1953 pencils

:) nice take.

Guest's picture
Guest

Old idea. Nice execution.

Guest's picture
Guest

This advert is so silly but catchy though.

Guest's picture
Guest

excelent...great...nice...

Wordnerd's picture
Wordnerd
6662 pencils

old idea, cryptic spot. the story is too far off trail for me

Guest's picture
Guest

seanmartin..do you ever had make a great ad?

ivan's picture
ivan

Correct English would be:
seanmartin... have you ever made a good ad?

Ivan Raszl, admin of AotW

arz_diana's picture
arz_diana
34 pencils

It made me read the comments to understand this ad. Thanks for explanation. I like the fact they promoted "whitening" in such an abstract way...

Guest's picture
Guest

this is so nice!! Well done!

Guest's picture
Guest

too smart

Guest's picture
Guest

Surf medium priced detergent, mid-low housewives consumers, and ... this is much too posh, too "I need to think more to understand" ad. A doctor (who pressumebly had don his white overcoat in the car already) is a great role model, but ... yeah, why is the car's interior lights didn't light up when he opened the car's door? Thumbs up for creativity though!

Guest's picture
Guest

nice

Guest's picture
Guest

nais workkk.. keren!

androginiest's picture
androginiest
20 pencils

in english, please.. :P

iya, emang keren.

Guest's picture
Guest

what a witty idea. lol and funny.

androginiest's picture
androginiest
20 pencils

it's hard to understand..
but nice one..
thumbs up!

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