Sugar Group Companies / Gulaku Murni: Candy Store

Advertising Agency: Blue Circle Advertising, Jakarta, Indonesia
Executive Creative Director: Brendan Goodenough
Creative Director: Axel Schmidt
Production Company: Zoom Film & Television (AUS), Seven Sundays (INDO)
Director: Mark Toia
D.O.P: Mark Toia
Post Production Company: Cutting Edge Post
Aired: September 2009

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10 comments

soya2's picture
soya2
134 pencils

Like always...... "gulaku" often to use dreams and fantasy for their tv ad...

Nice.... but I don't like the talent esp. at 00.38 - 00.39 ....... the girl in pink is so annoying....

funky_frogii's picture
funky_frogii
2538 pencils

it reminds me of Charlie and the Chocolate Factory..wonderful work done

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Notorious's picture
Notorious
629 pencils

an entertaining ad. but with a bad start.

outsmart me, if you can

Guest's picture
Guest

Their very first ads in 2006 were actually much better... The ads now seem too farfetched.

Check this one out (my favorite) http://bit.ly/1kWxmk It captures the "sweetness" in everyday life

Guest's picture
Guest

Was willy Wanka the copywriter?!

Guest's picture
Guest

ahaha spot on!

silvi's picture
silvi
4172 pencils

Nothing new but it works for children´s fantasy. The ad is for them, not for a bunch of forum advertiser people. Sorry guys.

Guest's picture
Guest
Jakarta Jack's picture
Jakarta Jack

I love this. A real TV commercial for a real client that really went on air. Unlike all the other Indonesian stuff that's pure scam.

Guest's picture
Guest

It would really be nice if the kids in the commercial were Indonesian kids...I understand that SGC wants to make the kids of Indonesia see something different, something unique but if you make them feel part of it by using Indonesian kids in the commercial, it would be much productive and more relevant to the market you interact with selling your sugar. I prefer the previous commercial than this one....especially Maya inthe commercial!.........................dari Research Analyst 2006!

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