Subway: Scrabble
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Advertising Agency: MMB, USA
Art Director: Jen Campbell
Copywriter: Collin Sheehan
Producer: Matthew O'Rourke
Post/Effects: Click 3X
Designer: Gabriel Tick (Scrabble, Fuze), Tim Dingersen (Live Nation, Fuze)
Head of CG: Anthony Filipakis (Scrabble, Fuze)
Animator(s): Kristen Pederson (Scrabble), Jongmoon Woo (Scrabble), Tim Dingersen (Live Nation)
Lighting/Texturing: Grace Hwang (Scrabble, Fuze)
Flame Artist(s): John Ciampa (Scrabble), Johnny Starace (Scrabble), Sophia Avgousti (Live Nation), John Budion (Fuze)
Assistant Flame Artist: Sophia Avgousti (Scrabble)
Editor: Bradley Ross (Fuze)
Producer: Jared Yeater (Scrabble)
6 Comments
Boring!
I saw this on TV. It's one of the most annoying and obnoxious commercials ever. Not surprising since Subway has been pumping out mediocre, grating commercials for a while, most notably the "5 dollar foot-long" campaign.
it will work.
some might think that there's no creative twist, but i think, it was not necessary either. to keep it plain and simple was the challenge.
shahid
Well, without a creative twist, what's it doing on AoTW?
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I think; therefore I am
Please ! Sent only creative stuff !
i believe this campaign doesn't need a tvc specially that they're not offering n e thing new.
prizes are regular and way-2-win (scratching n checking your luck) is super regular.
and personally, as a customer, i hate it when i see such ads that tell me you "could" be a winner
they need to change either prizes or chances to win by making everybody a winner for xample
and creative wise, this ad sucks, big time.
outsmart me, if you can