Subaru: Sexy Comes Standard

Advertising Agency: DDB Canada, Toronto, Canada
Creative Directors: Todd Mackie, Denise Rossetto
Associate Creative Directors: Paul Riss, Matt Antonello
Art director: Paul Riss
Copywriter: Matt Antonello
Agency producer: Andrew Schulze
Production company: OPC
Director: Jorn Haagen
DOP / Cinematographer: Jorn Haagen
Line Producer: Ed Callaghan
Post-Production Company: School Editorial
Editor: Mark Morton
Colorist: Bill Ferwerda / Notch
Audio Company: Up is Louder, Pivot Girls
Audio house engineer: Paul Seeley
Music: Peaches - Boys Wanna Be Her
Aired: February 2011

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Glut's picture
3947 pencils


vidya.shankaran's picture
724 pencils


Prof's picture
1453 pencils


Quite really.

Richard Finch's picture
Richard Finch
201 pencils


I was excited when the VO started with: "With the new japanese engineered forester..." but the final copy was a letdown.

Still giggly-fun.

dean viii's picture
dean viii
1676 pencils

Sort of funny, but a tired gag really. Could have been executed better.

kleenex's picture
25686 pencils

Great ad!!!

AdBuzzer's picture
1168 pencils

Hmm, seems like a very unique approach to sexiness. Now I think of Subaru as a car that comes with some unwanted attachment...

Temple's picture
9621 pencils

2 years ago, the car wash ad by Subaru was a revelation, among best car ads of the year. This one, while funny at moments, is nothing more of a sequel, and sequels do not fare well in the ad world.

Ivan has the original here:

jadedcreative's picture
26 pencils


Master Jack's picture
Master Jack
64 pencils

Doesn't live up to the original.

krautland's picture
3204 pencils

I don't give a shit if anyone else thinks this is anything more than puerile, I laughed and roared at all the whatthefuckery in this.

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