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Scorched

Agency: 
Published/Aired: 
July 2012
Description: 

Line Producer:Dwight Phipps
Director of Photography:Chris Mably

Comments (17)

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Highest Rated

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 557

Great concept! love it

CommandZ's picture
CommandZ
Activity Score 2498

Long walk for a damn short drink. What no pay off line or anything?!

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18542

I don't believe it needs to be spelled out.

Temple's picture
Temple
Activity Score 11337

I'll take the 1000 FPS shots and nothing much more really.

stickynotes's picture
stickynotes
Activity Score 1094

niiiiiiiiiice one! doesn't need words, if you ask me. nice built up and way of showcasing the car.

gmint7's picture
gmint7
Activity Score 2683

Good sht

:::J:::

Sh4d0w's picture
Sh4d0w
Activity Score 47

Interesting how dubstep becomes a new "must have" in car advertising and anything that shows off with power and strenght ;)

kleenex's picture
kleenex
Activity Score 43337

Well this was a steaming pile of crap...

Badj's picture
Badj
Activity Score 50

Created an account just to complinent on this one.

chuckieT's picture
chuckieT
Activity Score 680

I've seen so many ads where stuff is melting ... like that Perrier commercial ... the visual is not interesting anymore.

Also, looks like the client made them shove in the driving footage near the end. Then the agency attempted to compensate by cutting back to the slow motion drift. Oh what a biz.

DancingDave's picture
DancingDave
Activity Score 82

@chuckieT - Still going chuckie? Thought you were going to close your account. Further proof that nothing you say has any validity, and your insistence on staying anonymous also tells us that you are a coward.

chuckieT's picture
chuckieT
Activity Score 680

That comment was posted two months ago – as indicated by the date above the post.

It's nice to see that even though I have stopped using this account (with this one exception to respond to your unfounded allegations), you haven't stopped being stupid.

DancingDave's picture
DancingDave
Activity Score 82

@chuckieT- my bad. I'm not used to checking fine copy like yourself. I usually leave that to you juniors. Thanks for that- I guess you can teach me something.

fezz's picture
fezz

Wow. Such build up for pulse pounding footage of a can melting. And the climax...a sprinkler system going off! Good god. Such a huge step back from where this brand was a while back.

spears ava's picture
spears ava
Activity Score 206

very cool

Nike Diesel's picture
Nike Diesel
Activity Score 13630

The 1000 fps is super sexy to watch along with the track.

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 557

Great concept! love it

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