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Subaru: Scorched

Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Paul Riss, Adam Bailey
Copywriter: Adam Bailey
Art Director: Paul Riss
Agency Producer: Ken Rodger
Account Team: Michael Davidson, Peter Brough, Julia Morris
Media Company: OMD
Production Company: Radke
Director: Common Good
Common Good Creative Directors: Eric Makila, Jamie Webster, Jordan Clarke
Executive Producers Common Good: Marie-Pierre Touré, Stefanie Kouverianos
Executive Producer Radke: Miriana DiQuinzio
Line Producer:Dwight Phipps
Director of Photography:Chris Mably
Editorial: Ross Birchall, Bijou Editorial
VFX: Common Good
VFX Supervisor: Alex Avram
Post-Production: Alter Ego
Colourist: Erin Whipp / Alter Ego
Online Editor: Darren Achim
Music: “Execute” by Excision

17 comments

CommandZ's picture
CommandZ
2484 pencils

Long walk for a damn short drink. What no pay off line or anything?!

CrackerJackWorks's picture
CrackerJackWorks
13973 pencils

I don't believe it needs to be spelled out.

Temple's picture
Temple
10621 pencils

I'll take the 1000 FPS shots and nothing much more really.

stickynotes's picture
stickynotes
1067 pencils

niiiiiiiiiice one! doesn't need words, if you ask me. nice built up and way of showcasing the car.

gmint7's picture
gmint7
2685 pencils

Good sht

:::J:::

Sh4d0w's picture
Sh4d0w
47 pencils

Interesting how dubstep becomes a new "must have" in car advertising and anything that shows off with power and strenght ;)

kleenex's picture
kleenex
33105 pencils

Well this was a steaming pile of crap...

Badj's picture
Badj
50 pencils

Created an account just to complinent on this one.

chuckieT's picture
chuckieT
680 pencils

I've seen so many ads where stuff is melting ... like that Perrier commercial ... the visual is not interesting anymore.

Also, looks like the client made them shove in the driving footage near the end. Then the agency attempted to compensate by cutting back to the slow motion drift. Oh what a biz.

DancingDave's picture
DancingDave
82 pencils

@chuckieT - Still going chuckie? Thought you were going to close your account. Further proof that nothing you say has any validity, and your insistence on staying anonymous also tells us that you are a coward.

chuckieT's picture
chuckieT
680 pencils

That comment was posted two months ago – as indicated by the date above the post.

It's nice to see that even though I have stopped using this account (with this one exception to respond to your unfounded allegations), you haven't stopped being stupid.

DancingDave's picture
DancingDave
82 pencils

@chuckieT- my bad. I'm not used to checking fine copy like yourself. I usually leave that to you juniors. Thanks for that- I guess you can teach me something.

fezz's picture
fezz
32 pencils

Wow. Such build up for pulse pounding footage of a can melting. And the climax...a sprinkler system going off! Good god. Such a huge step back from where this brand was a while back.

spears ava's picture
spears ava
206 pencils

very cool

Nike Diesel's picture
Nike Diesel
13389 pencils

The 1000 fps is super sexy to watch along with the track.

JustinCarrasquillo's picture
JustinCarrasquillo
549 pencils

Great concept! love it

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