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Pure performance

Agency: 
Published/Aired: 
October 2010
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Description: 

Subaru Canada hopes people will “flip out” over it’s new, animated flipbook-style television spot, “Pure Performance” that recently launched across Canada. To demonstrate the performance and power of the new WRX STI, DDB Canada’s Toronto office created a real, flipbook or zoetrope that comes to life only when the vehicle passes by.

Audio Director/Producer:Chris Tait

Advertising Agency: DDB, Canada
Creative Directors: Andrew Simon, Todd Mackie, Denise Rossetto
Associate creative director: Paul Wallace
Copywriter: Daniel Bonder
Art Director: Yusong Zhang
Agency Producer: Andrew Schulze
Executive Producer: Harland Weiss
Production Company: OPC
Director: Woods and Low
DOP / Cinematographer: James Gardner, Adam Marsden
Line Producer: Tara Handley
Post-Production Company: AXYZ
Compositor: Dave Giles
Transfer: Alter Ego
Colourist: Wde Odlum
Animation Studio: Starz
Animator: Kevin Adams
Audio Company: Pirate Toronto
Sound Design: Chris Tait
Music: Chris Tait
Editing House: Posterboy
Editor: Brian Williams

Comments (16)

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Highest Rated

DanHan's picture
DanHan
3 Activity Scores

This reminds me of the old saw why do dogs lick their balls? Because they can. Why is it a big deal that pictures are mounted on a wall and a car--could be any car--drives up to a speed that matches the speed of the camera. I fail to see why to even bother.

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