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Subaru: Pure performance

Subaru Canada hopes people will “flip out” over it’s new, animated flipbook-style television spot, “Pure Performance” that recently launched across Canada. To demonstrate the performance and power of the new WRX STI, DDB Canada’s Toronto office created a real, flipbook or zoetrope that comes to life only when the vehicle passes by.

Advertising Agency: DDB, Canada
Creative Directors: Andrew Simon, Todd Mackie, Denise Rossetto
Associate creative director: Paul Wallace
Copywriter: Daniel Bonder
Art Director: Yusong Zhang
Agency Producer: Andrew Schulze
Executive Producer: Harland Weiss
Production Company: OPC
Director: Woods and Low
DOP/Cinematographer: James Gardner, Adam Marsden
Line Producer: Tara Handley
Post-Production Company: AXYZ
Compositor: Dave Giles
Transfer: Alter Ego
Colourist: Wde Odlum
Animation Studio: Starz
Animator: Kevin Adams
Audio Company: Pirate Toronto
Audio Director/Producer:Chris Tait
Sound Design: Chris Tait
Music: Chris Tait
Editing House: Posterboy
Editor: Brian Williams
Aired: October 2010

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16 comments

byzade's picture
byzade
131 pencils

woow .. I liked it

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Heh, really nice idea. I felt like they didn't really know what to put in the story itself though (the animation), that felt kinda irrelevant. But I love the idea, something new :)

CuriousPencil's picture
CuriousPencil
4227 pencils

Ripping off Starship Troopers' aliens in the guise of a flipbook does Not good advertising make. This whole thing smacks of 'can't be bothered thinking further' and 'let's go back to that first, ridiculous, nonsensical idea' - heartening to see some clients can still throw good money after bad concepts.

This says nothing, delivers nothing, and to hark back to the Starship Troopers theft, I'd say it's about 13 years late for a whole lotta nothing.

Guest's picture
Guest

I'm just curious what star ship trooper thing your talking about.

CuriousPencil's picture
CuriousPencil
4227 pencils
S.tefan's picture
S.tefan
117 pencils

Great job!
Love the idea

agatur's picture
agatur
80 pencils

nice idea

Guest's picture
Guest

great idea!

Temple's picture
Temple
10099 pencils

In the vicious world of carvertising consider this already forgotten.

Guest's picture
Guest

I didn't notice that there is an idea here

gon_enelcamino's picture
gon_enelcamino
838 pencils

Done. I dont remember the brand, but it was also for a car, It showed a man drawing a dancing girl all around the walls of the city and then he took her daughter for a ride. Sorry.

Guest's picture
Guest

Done before by Renault.

Guest's picture
Guest

Nice idea but with all do respect I'm left saying "So what?" This execution could be done with any car. I don't have any reason to go out and buy this car.

busyb's picture
busyb
115 pencils

cool idea. shot well. my problem is with the animation. what does a giant robot crab have to do with a WRX? seems juvenile. a WRX is not a kids car. its a serious piece of automotive machinery. couldn't the animation have been more meaningful?

thats all.

evikRAM's picture
evikRAM
349 pencils

Great..

!! जय श्रीराम !!

DanHan's picture
DanHan
3 pencils

This reminds me of the old saw why do dogs lick their balls? Because they can. Why is it a big deal that pictures are mounted on a wall and a car--could be any car--drives up to a speed that matches the speed of the camera. I fail to see why to even bother.

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