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Subaru Outback: Axe

Description Ironically, we were tasked to promote a car that’s designed for the outdoors to people sitting on a couch watching TV. We decided to take advantage of the situation and literally pry away the bad commercial they were watching to reveal beautiful nature scenery instead. The viewers’ TV set becomes a window to the outdoors and the suggestion that “maybe you should get out more”, with the Subaru Outback is left in their heads.

Advertising Agency: DDB Canada, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Wallace
Copywriter: David Ross
Cinematographer: Chris Woods
Agency Producer: Andrew Schulze, Marie-Pierre Toure, Caroline Clarke
Executive Producer: Harland Weiss
Account Managers: Geoff Taylor, Brian Tod, Mike Davidson, Jordan Cappadocia
Aired: April 2010

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12 comments

morse's picture
morse
15853 pencils

Convincing. Funny idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture
pez
1730 pencils

good

Appolonia's picture
Appolonia
298 pencils

hahahhaha...funny :D

mas.minhthu's picture
mas.minhthu
52 pencils

I like this. No, I mean I love it hahaha

I have nothing else to say except for "I should get out more" :))

I got nothing but a mind and a smile

SpaceDude's picture
SpaceDude
42 pencils

simple and clear! good job!

R U serious's picture
R U serious
405 pencils

Where can I find the "Lap'nSnack"?

Say my name, say my name...

raulbanderas's picture
raulbanderas
357 pencils

i like it there is something different in here

funky_frogii's picture
funky_frogii
2538 pencils

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Miss_France's picture
Miss_France
32 pencils

Wonderfull Stuff
Génial, j'ai ri

V's picture
V
76 pencils

really nice

alexander_bickov's picture
alexander_bickov
3279 pencils

Great idea

raghavendra's picture
raghavendra
232 pencils

gee...it surprised me!

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