Subaru Outback: Axe

Average: 8 (28 votes)

Description Ironically, we were tasked to promote a car that’s designed for the outdoors to people sitting on a couch watching TV. We decided to take advantage of the situation and literally pry away the bad commercial they were watching to reveal beautiful nature scenery instead. The viewers’ TV set becomes a window to the outdoors and the suggestion that “maybe you should get out more”, with the Subaru Outback is left in their heads.

Advertising Agency: DDB Canada, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Wallace
Copywriter: David Ross
Cinematographer: Chris Woods
Agency Producer: Andrew Schulze, Marie-Pierre Toure, Caroline Clarke
Executive Producer: Harland Weiss
Account Managers: Geoff Taylor, Brian Tod, Mike Davidson, Jordan Cappadocia
Aired: April 2010

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12 comments

morse's picture
11808 pencils
morseSaturday, April 17, 2010 - 03:06

Convincing. Funny idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture
1708 pencils
pezSaturday, April 17, 2010 - 08:08

good

Appolonia's picture
298 pencils
AppoloniaSunday, April 18, 2010 - 06:38

hahahhaha...funny :D

mas.minhthu's picture
52 pencils
mas.minhthuSunday, April 18, 2010 - 09:32

I like this. No, I mean I love it hahaha

I have nothing else to say except for "I should get out more" :))

I got nothing but a mind and a smile

SpaceDude's picture
42 pencils
SpaceDudeSunday, April 18, 2010 - 09:36

simple and clear! good job!

R U serious's picture
402 pencils
R U seriousSunday, April 18, 2010 - 09:38

Where can I find the "Lap'nSnack"?

Say my name, say my name...

raulbanderas's picture
357 pencils
raulbanderasSunday, April 18, 2010 - 15:58

i like it there is something different in here

funky_frogii's picture
2542 pencils
funky_frogiiMonday, April 19, 2010 - 02:41

very nice.but dono y it reminds me of this.

http://adsoftheworld.com/media/online/harleydavidson_sorrychart_on_cha...

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Miss_France's picture
32 pencils
Miss_FranceMonday, April 19, 2010 - 04:57

Wonderfull Stuff
Génial, j'ai ri

http://www.bruitdetrottoir.com/

V's picture
78 pencils
VMonday, April 19, 2010 - 06:45

really nice

alexander_bickov's picture
3321 pencils
alexander_bickovMonday, April 19, 2010 - 09:12

Great idea

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

raghavendra's picture
238 pencils
raghavendraMonday, May 3, 2010 - 01:52

gee...it surprised me!