Subaru Forester 2009: Car Wash

Advertising Agency: DDB Canada, Toronto
Creative Director: Andrew Simon
Copywriter: Matt Antonello
Art Director: Paul Riss
Producer: Andrew Schulze
Production House: The Corner Store, Toronto
Director: Jorn Haagen
Executive Producer: Jennie Montford
Director of Photography: Doug Koch
Steadicam: Bela Trutz
Editorial: Mark Morton, School Editing
Telecine: Gary Chuntz, Notch, Toronto
Post Audio: Paul Seeley, Wanted Post Production, Toronto
Music: Electric Six “Danger! High Voltage”


Publio's picture
5 pencils


askon's picture
433 pencils

Made me laugh.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

getconnected2001's picture
987 pencils
consolidated.db's picture
545 pencils


pixelbomb1's picture
2555 pencils

i did not know subaru is form japan?

Arnold Santillan

j2mango's picture
534 pencils

muy feo

puppiepoppy's picture
1634 pencils

One of the few ads in Adsoftheworld showing dozen of tits and generous flesh! Awesome! Keep up the good work.

smilepig's picture
254 pencils

cute really lovely production

shitix-'s picture
234 pencils

its funny..but i dont feel the same about the track they have chosen..

Alistair C.'s picture
Alistair C.
692 pencils

agree with shitix - wonderful ad, but they should've chosen a different soundtrack.

Thibskk's picture
13 pencils

Agree, agree, agree...
Music is bad.

kgeiger's picture
7209 pencils

I was also wondering what was up with the music...

pixelbomb1's picture
2555 pencils

Arnold Santillan

cullers's picture
332 pencils

I disagree so much, it's almost painful.

Electric Six is a most fantastic Detroit band and this is an insanely awesome song.

They are also behind the music of White Gold.

I saw them in concert a few months back with only 25 people or so in the room, very disappointing turnout. They are suddenly very popular, it seems, I hope it holds for them.

ALSO, watch the real video for this song not the one posted above:

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

I couldn't disagree more with you guys! Fabulous music. Bold choice. Totally makes the spot.

daniel ieraci's picture
daniel ieraci
333 pencils

Hilarious! Memorable and made me laugh, well done DDB.

ding dong's picture
ding dong
2 pencils

Music purrfect! Fire in the Taco...

Wordnerd's picture
6660 pencils

that's cool! although the off-voice somewhat kills the japanese feeling of the spot

nugget's picture
12 pencils

gnarly song and ad.
Pretty sensual visuals that's for sure...reow.

Rog's picture
6092 pencils


>>>> That's not an ad. THIS is an ad.

askon's picture
433 pencils

Finally saw the spot on TV today 2 times in the last 20 min or so. I can say it is an awesomely fun ad, but is it just me or did everyone else forget WHAT car it was for. Could be me, I do have a horrible memory.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

vuxanovici's picture
255 pencils

Nope, it's just you ;)

Tripioso's picture
470 pencils

Thumbs UP. I can't stop laughing

Life's a Trip. Enjoy the Ride!

WaZoo's picture
197 pencils

and THIS is gold??????
Shame on AOTW!

This is just a simple idea, worked out pretty decent, but but gold??????

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

ronbo's picture
8 pencils

Damn near perfect. Clear strategy, solid execution. Outstanding production. Wouldn't be as good with less cheesy music.

Question to WaZoo: Simple can't be gold? Why?
Financial services, automotive, retail, energy, tech, HNW/luxury. Bold vision + sound judgment.

brandqueen's picture
20 pencils

rotfl!! this is hilarious. The punch-line was perfect!!!!

Kelly Condon's picture
Kelly Condon
6 pencils

This ad definitely deserved the award it received for creativity. Not only was it hilarious and enjoyable to watch, but I am certain that I will remember the essence of this advertisement for quite some time. I think my favorite aspect is that they took an idea that is well known and altered it to add more enjoyment for the audience. Everyone has seen videos, images or movies that have girls in skimpy bikinis washing cars. While this might be good at targeting a certain audience, by taking a twist and making them Japanese sumo wrestlers, they have added to the variety of people who would find this product appealing. Set aside all of that, it is just an extremely creative idea. I was definitely laughing while I watched it and enjoyed the entire 60 seconds, which is more time than I give to most commercials on television.
They did a really good job of selling the car on top of the creativity given to the ad. There was a certain spot where they washed over the Subaru logo and in that second I knew exactly which company the ad was for. Also, even though the ad focused on the sumo wrestlers, it took place around a center piece, their product. Subaru did a great job of presenting the product, appealing to the audience and creating an image in their minds. I’d say this is one of the more successful advertisements I have seen in a while.

Kelly Condon

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