Confidence in Motion, Strut

October 2011
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To show the confidence that emanates from each and every Subaru, we developed a campaign that illustrates the self-assured feeling Subaru gives everyone from drivers to actual Subaru employees.

Advertising Agency: DDB, Canada
Creative Directors: Todd Mackie, Denise Rossetto
Associate Creative Director / Copywriter: Matt Antonello
Associate Creative Director / Art Director: Paul Riss
Agency Producer: Andrew Schulze
Accounts: Michael Davidson, Peter Brough, Julia Morris
Production company: Corner Store
Director: Jorn Haagen
DOP / Cinematographer: Jorn Haagen
Line Producer: Mary Ann Tevlin
Post-Prodction Co.: School Editing
Editor: Markt Morton
Colourist: Bill Ferwerda
SRX / VFX: Topix
Audio Company: RMW Music
Audio House Engineer: Dustin Anstey
Music: The Go “Summers Gonna be my Girl”

Comments (6)

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thedesignaddict's picture
5403 Activity Scores

Even a low budget does not excuse a crappy idea like this. Totally wasted opportunity.