Subaru: Confidence in Motion, Strut

To show the confidence that emanates from each and every Subaru, we developed a campaign that illustrates the self-assured feeling Subaru gives everyone from drivers to actual Subaru employees.

Advertising Agency: DDB, Canada
Creative Directors: Todd Mackie, Denise Rossetto
Associate Creative Director / Copywriter: Matt Antonello
Associate Creative Director / Art Director: Paul Riss
Agency Producer: Andrew Schulze
Accounts: Michael Davidson, Peter Brough, Julia Morris
Production company: Corner Store
Director: Jorn Haagen
DOP / Cinematographer: Jorn Haagen
Line Producer: Mary Ann Tevlin
Post-Prodction Co.: School Editing
Editor: Markt Morton
Colourist: Bill Ferwerda
SRX / VFX: Topix
Audio Company: RMW Music
Audio House Engineer: Dustin Anstey
Music: The Go “Summers Gonna be my Girl”

October 2011


Jexep's picture
182 pencils

Well, I think this kinda confidence might not be attractive to me.

my marketing blog (Thai Language): http://jexep.net

Dale C's picture
Dale C
2 pencils

lol. I like it

mrMagic's picture
798 pencils

Nice ad but I'm not going to buy Subaru. I don't really want to behave like they do.

Temple's picture
11048 pencils

This idea has been used so many times that it should be banned - at least in creative sites.

Manoma's picture
1108 pencils

In motion we trust !

thedesignaddict's picture
5403 pencils

Even a low budget does not excuse a crappy idea like this. Totally wasted opportunity.

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