Car Wash

May 2008
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Also From This Campaign (1 items)

Advertising Agency: DDB Canada, Toronto
Creative Director: Andrew Simon
Copywriter: Matt Antonello
Art Director: Paul Riss
Producer: Andrew Schulze
Production House: The Corner Store, Toronto
Director: Jorn Haagen
Executive Producer: Jennie Montford
Director of Photography: Doug Koch
Steadicam: Bela Trutz
Editorial: Mark Morton, School Editing
Telecine: Gary Chuntz, Notch, Toronto
Post Audio: Paul Seeley, Wanted Post Production, Toronto
Music: Electric Six “Danger! High Voltage”

Comments (27)

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Highest Rated

Kelly Condon's picture
Kelly Condon
4 Activity Scores

This ad definitely deserved the award it received for creativity. Not only was it hilarious and enjoyable to watch, but I am certain that I will remember the essence of this advertisement for quite some time. I think my favorite aspect is that they took an idea that is well known and altered it to add more enjoyment for the audience. Everyone has seen videos, images or movies that have girls in skimpy bikinis washing cars. While this might be good at targeting a certain audience, by taking a twist and making them Japanese sumo wrestlers, they have added to the variety of people who would find this product appealing. Set aside all of that, it is just an extremely creative idea. I was definitely laughing while I watched it and enjoyed the entire 60 seconds, which is more time than I give to most commercials on television.
They did a really good job of selling the car on top of the creativity given to the ad. There was a certain spot where they washed over the Subaru logo and in that second I knew exactly which company the ad was for. Also, even though the ad focused on the sumo wrestlers, it took place around a center piece, their product. Subaru did a great job of presenting the product, appealing to the audience and creating an image in their minds. I’d say this is one of the more successful advertisements I have seen in a while.

Kelly Condon