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Axe

Agency: 
Published/Aired: 
April 2010
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Description: 

Description Ironically, we were tasked to promote a car that’s designed for the outdoors to people sitting on a couch watching TV. We decided to take advantage of the situation and literally pry away the bad commercial they were watching to reveal beautiful nature scenery instead. The viewers’ TV set becomes a window to the outdoors and the suggestion that “maybe you should get out more”, with the Subaru Outback is left in their heads.

Advertising Agency: DDB Canada, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Wallace
Copywriter: David Ross
Cinematographer: Chris Woods
Agency Producer: Andrew Schulze, Marie-Pierre Toure, Caroline Clarke
Executive Producer: Harland Weiss
Account Managers: Geoff Taylor, Brian Tod, Mike Davidson, Jordan Cappadocia

Comments (12)

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Highest Rated

raghavendra's picture
raghavendra
232 Activity Scores

gee...it surprised me!

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