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Axe

Agency: 
Published/Aired: 
April 2010
Description: 

Description Ironically, we were tasked to promote a car that’s designed for the outdoors to people sitting on a couch watching TV. We decided to take advantage of the situation and literally pry away the bad commercial they were watching to reveal beautiful nature scenery instead. The viewers’ TV set becomes a window to the outdoors and the suggestion that “maybe you should get out more”, with the Subaru Outback is left in their heads.

Advertising Agency: DDB Canada, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Wallace
Copywriter: David Ross
Cinematographer: Chris Woods
Agency Producer: Andrew Schulze, Marie-Pierre Toure, Caroline Clarke
Executive Producer: Harland Weiss
Account Managers: Geoff Taylor, Brian Tod, Mike Davidson, Jordan Cappadocia

Comments (12)

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Highest Rated

raghavendra's picture
raghavendra
Activity Score 232

gee...it surprised me!

morse's picture
morse
Activity Score 17518

Convincing. Funny idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture
pez
Activity Score 1804

good

Appolonia's picture
Appolonia
Activity Score 298

hahahhaha...funny :D

mas.minhthu's picture
mas.minhthu
Activity Score 52

I like this. No, I mean I love it hahaha

I have nothing else to say except for "I should get out more" :))

I got nothing but a mind and a smile

SpaceDude's picture
SpaceDude
Activity Score 42

simple and clear! good job!

R U serious's picture
R U serious
Activity Score 416

Where can I find the "Lap'nSnack"?

Say my name, say my name...

raulbanderas's picture
raulbanderas
Activity Score 357

i like it there is something different in here

funky_frogii's picture
funky_frogii
Activity Score 2536

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Miss_France's picture
Miss_France
Activity Score 32

Wonderfull Stuff
Génial, j'ai ri

V's picture
V
Activity Score 76

really nice

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Great idea

raghavendra's picture
raghavendra
Activity Score 232

gee...it surprised me!

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