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Strongbow: Earn it

Advertising Agency: St Lukes, UK
Director: Marcus Jones
Creative Directors: Al Young, Julian Vizard
Copywriter: Ed Redgrave
Art Director: Dave Wigglesworth
Executive Producer: Jon Ayres
Planner: Dan Hulse
Media agency: Starcom Media Vest
Media planner: Jack Kelly
Production: Connected Pictures

5 comments

kleenex's picture
kleenex
31481 pencils

Well I think it works.

kubasagan's picture
kubasagan
113 pencils

"this is beer ad" now plays in your head.

senior interactive copy @ K2

linneagudmundson's picture
linneagudmundson
281 pencils

i really like it, its a certain tradition of beer ads and this one steps up. not in concept but graphiccaly and animation wise. loved when the letters started drizzling of the paper. nice ideas, excellent execution.

Forgive the spelling, am swedish..

Brainsugar's picture
Brainsugar
1587 pencils

They should have be more carefull on the music, no?

http://www.youtube.com/watch?v=eH3GH7Pn_eA

linneagudmundson's picture
linneagudmundson
281 pencils

Wow, I loved that one. BUT don't you think they've seen it and with this one they want to "wave" (swedish) to the producers of the original ad? Not every theaft is stealing, it can also be a celebration, no?

Forgive the spelling, am swedish..

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