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Chase

Agency: 
Published/Aired: 
June 2011
Description: 

The Stride Marketers are known for employing a variety of unconventional tactics to get their chewers to do what they want, in this case to get them to upgrade to Stride¹s new gum: Stride 2.0. In this ad, the Marketers' efforts reach new heights of ridiculousness as the Stride CEO takes matters into his own hands. After a high-speed chase, the Marketer upgrades a chewer to Stride 2.0 using skateboarding skills that seem out of character until Shawn White is revealed as an outside consultant.

Sound: Sound Design & Mix: Mike Jansson, Andy Green / JWTwo

Advertising Agency: JWT, NY, USA
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Tom Christmann
Creative Directors: Mason Hedgecoth
Art Director: Eric Deichl
Copywriter: Jeff St. Jean
Planners: Dick De Lange, Melissa Bailey-Wong
Director of Integrated Production: Clair Grupp
Director of Brand Production: Matt Anderson
Sr. Producer: Angela Buck
Account Executives: Christian Hughes, Lauren Hanin, Mona Munayyer, Greg Ahern
Project Manager: Elias Kakomanolis
Director: The Hoffman Brothers
Production Company: Harvest Films
Line Producer: Vincent Oster
Post-Production: The Mill
Post Producer: Rachel Stones
Lead Flame: Marcus Lundqvist
Editor: Chan Hatcher
Assistant: Justin Quagliata
Post Producer: Toni Lipari
Editing House: No6 Editorial
Music: JWTwo / Stock
Media Agency: MediaVest

Comments (4)

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Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Will it last though, as long as the goodwill that it steals from The Office....?

gadgets's picture
gadgets
Activity Score 1063

powerful. good acting. good execution.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Attitude all over its face, a very decent spot.

kleenex's picture
kleenex
Activity Score 43493

I loved it....

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Will it last though, as long as the goodwill that it steals from The Office....?

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