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Stride 2.0: Chase

The Stride Marketers are known for employing a variety of unconventional tactics to get their chewers to do what they want, in this case to get them to upgrade to Stride¹s new gum: Stride 2.0. In this ad, the Marketers' efforts reach new heights of ridiculousness as the Stride CEO takes matters into his own hands. After a high-speed chase, the Marketer upgrades a chewer to Stride 2.0 using skateboarding skills that seem out of character until Shawn White is revealed as an outside consultant.

Advertising Agency: JWT, NY, USA
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Tom Christmann
Creative Directors: Mason Hedgecoth
Art Director: Eric Deichl
Copywriter: Jeff St. Jean
Planners: Dick De Lange, Melissa Bailey-Wong
Director of Integrated Production: Clair Grupp
Director of Brand Production: Matt Anderson
Sr. Producer: Angela Buck
Account Executives: Christian Hughes, Lauren Hanin, Mona Munayyer, Greg Ahern
Project Manager: Elias Kakomanolis
Director: The Hoffman Brothers
Production Company: Harvest Films
Line Producer: Vincent Oster
Post-Production: The Mill
Post Producer: Rachel Stones
Lead Flame: Marcus Lundqvist
Editor: Chan Hatcher
Assistant: Justin Quagliata
Post Producer: Toni Lipari
Editing House: No6 Editorial
Music: JWTwo / Stock
Sound: Sound Design & Mix: Mike Jansson, Andy Green / JWTwo
Media Agency: MediaVest

4 comments

gadgets's picture
gadgets
1063 pencils

powerful. good acting. good execution.

CuriousPencil's picture
CuriousPencil
4227 pencils

Attitude all over its face, a very decent spot.

kleenex's picture
kleenex
33119 pencils

I loved it....

CuriousPencil's picture
CuriousPencil
4227 pencils

Will it last though, as long as the goodwill that it steals from The Office....?

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