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Stihl: Inside/Outside

Advertising Agency: Whybin\TBWA\Tequila, Sydney, Australia
Executive Creative Directors: Matty Burton, Dave Bowman
Creative Director: Russ Tucker
Art Director: Hannes Ciatti
Copywriter: Dean Hamilton
Director: Hamish Rothwell
Music: Elliott Wheeler
Producer: Sam Long
DoP: Russell Boyd
Visual Effects: Fin Design
Agency Producers: Joanne Alach, Margot Ger
Editing Company: The Butchery
Editor: Peter Sciberras
Music Studio: Turning Studios
Music: Elliott Wheeler
Production Company: Goodoil Films

Published: 
September 2011

12 comments

kleenex's picture
kleenex
41162 pencils

HUH!?!?!?!?!?

I am just no seeing this idea for that company at all.

sirvan's picture
sirvan
29860 pencils

This should've been a PSA. It's nice, but it doesn't work for the client.

+++

"I love some things, and don't love some other things."

AdBuzzer's picture
AdBuzzer
1168 pencils

If there's any sensible connection between the creative idea and Stihl's products, it is very well hidden.

dbor's picture
dbor
1455 pencils

Excellent movie, but stupid ad.

Johnson.A's picture
Johnson.A
43 pencils

whats going on.... incomplete work.

akshaysrikar's picture
akshaysrikar
420 pencils

I would say, spot on. For a brand like Stihl, this is a great insight.

Baelin's picture
Baelin
273 pencils

I like that it gets you thinking. But is the take home message: 'Stop playing games. Go outside and do yard work'?

Temple's picture
Temple
11323 pencils

I dont see where you see the great insight in this.

Troll's picture
Troll
672 pencils

Cool idea. Doesn't fit the client in its current form. Could have been better if the scenarios were more relevant to the products.

berczelly's picture
berczelly
28 pencils

I totally agree!

berczelly's picture
berczelly
28 pencils

It's amazing, BUT for a Stihl Ad? Lol.

Hadrons's picture
Hadrons
5985 pencils

Great concept. I like it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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