Stayfree: A date with Trevor

OMG, this one is sooo damn boring and annoying....
what the hell are you guys in Canada doing??

lame

I want those three minutes of my life back.

I'll take money as compensation, though.

Feel like Old Spice, Looks like Old Spice, sounds like Old Spice,
BUT it does not smell like Old Spice.
It stinks........

Am gonna have to ditto you on every comment here, MY GOOOD!!!! :S

made by amateurs... good to know that agency NEEDs NEW TALENT.... ok I'll be getting my resume and portfolio updated and ready to move to Toronto or shoot BBDOs CD. By guys!

The idea is nice, the "first raw" idea... but they got lost in the end.

Not even for the sake of rating this could I sit and watch it all. Turned it off after 45 seconds. I wonder how long people outside of design and advertising watched for?

Let me be the first one to say that this is really not that bad. Interestingly, all negative comments come from men. No, this is not something that straight guys would like watching. Of course, all those shirtless hunks would make a straight guy feel uncomfortable. The question is would they make a (straight) woman feel uncomfortable? I don't think so. At the same time, I agree that the script is wooden. It's really not funny or particularly creative. And the segues to the product discussions, as someone else from another site pointed out, are not smooth enough. Also, did you guys go to that site a date with someone? Awfully designed! The site does not mirror the video campaign at all!

lame copy of old spice

I think its hilarious. Its actually a breath of fresh air when compared to those other annoying pad commercials "Have a happy period!" Ew. Finally some eye candy for women!

Agency, City: BBDO Toronto
Client: Johnson & Johnson
Creative director: Peter Ignazi
Copywriter: Jamie Marcovich
Art director: Todd Cornelius
Agency Producer: Beatrice Bodogh
Production House: Suneeva, Toronto
Executive Producer: Jennifer & Andrea Walker
Director: Matt Lenski
DP: Tico Poulakakis
Editor: Matt Dell
Planner: Adrianne Gaffney
Account Management: Chris Perron, Rebecca Flaman, Janette Thomas
Published/Released (Month, Year): August 23, 2010
MEDIA J3 Canada

Copy cats

Three dudes created this, eh? Fail, Toronto, fail.

where is TommyO, he's missing this naked male ad?

Wow. How awful.

From a female standpoint - not only did this come off as pretentious and awkward but downright creepy as well.

What's hard to reach about an open area between the sofa and the rug?
Who the hell hates "MOISTURE"?
Why the hell would you pull out a 3 pads in the middle of a DATE?
Why the hell were pads randomly appearing on his piano anyway?
Why the hell does he OWN pads?

Frankly, I think he IS the one who goes through that experience every month.

As for the Old Spice vibe they were trying to pull off. EPIC FAIL!
He's the lady a Stepford Wife could be like.

Hillarious

They almost started with "hello ladies,.... look at me".
But...this one, is reeeeeeally boring.

old-spice-wanna-be

old spice and brawny man are much better versions of this hot-perfect-hetero-man ad genre. However, as a woman and purchaser of the products, I did think it was mildly funny...though I have seen better, and it had potential for much better but fell short. I went to the landing page - which was actually a cheap coupon site...had nothing to do with the campaign at all. I wonder if this is really a campaign or just produced as a mock up or on spec for J&J....
Of course the joke IS - he happens to have a maxi pad comparison kit in his living room... It's tongue in cheek... cute, though mediocre.