State Farm: Garage
LeBron James does his best rendition of a Kid N’ Play dance, and refers his buddy to his State Farm agent.
Advertising Agency: Translation, USA
Chief Creative Officer/Founder: Steve Stoute
Creative Director: Michael Godshall
Copywriter: Joe Ventura
Account Director: Kenneth Pang
Agency Producer: Marlene Winder
Production Company: Harvest
Director: Baker Smith
Director of Photography: Bill Pope
Editorial Company: Beast
Sound Design/Music: Amber Music
Aired: October 2008
5 comments
Is there a concept in this?!
Other than the obvious cheap one, I mean...
Advertising today:
Poor on ideas, big on budget.
what is that?
I don't get it.
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this is as american as advertising gets. they confuse concept with "cash&gags". so sad
Quite really.
Hey Lebron, here is 20 million dollars, now don't say much and dance around at the end.
if you like Lebron (who doesn't) you like state farm. good old american advertising.