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Starbucks: Snowflake

To herald the launch of their holiday drinks and their signature red cups, Starbucks used the magic of snowflake kites to bring you the first snowfall of the season. The TV spot is running on cable networks such as MTV, TBS and Comedy Central.

Advertising Agency: BBDO, USA
Chief Creative Officer: David Lubars
Senior Creative Director: Linda Honan
Producer: Becky Burkhard
Copywriter: Laddie Peterson
Art Director: Danilo Boer
Executive Music Producer: Rani Vaz
Production Company: Epoch/ Rattling Stick
Director: Danny Kleinman
Director of Photography: Carl Nilsson
Edit House: Cut & Run
Editor: Steve Gandolfi
Visual Effect: Framestone
VFX: Mary Butler
Producer: James Razzall
Mixing: Steve Rosen / Sonic Union
Music: “Snow Day” by Matt Pond PA

7 comments

Temple's picture
Temple
10881 pencils

Why would you need a whole minute to tell us the obvious. And not so interestingly.

morse's picture
morse
16547 pencils

It's pretty and feels like Christmas.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

nize! makes me smile

CuriousPencil's picture
CuriousPencil
4227 pencils

Makes me feel Christmassy too, but maybe I'm too practical for my own good: that number of kites, jowl-to-jowl, floating in a soft Summer breeze- in the Winter-had me being realistic and simultaneously disappoined .Great soundtrack though.

sirvan's picture
sirvan
29870 pencils

What's up w/ BBDO and their paper things? Snowflakes? Monsters? Dolls?

Regardless, glad to see matt pond pa getting some moniesz.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I wish Starbucks would offer patterns / instructions to make these beautiful kites, in full-sized and mini versions. I would love to make them for the holidays! Happy Winter everyone. :-)

Guest's picture
Guest

I agree. 1st thing i thought. what beautiful kites.

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