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Standard Life, Canada: Beach

Advertising Agency: Marketel, Montreal, Canada
Creative Director: Nathan O¹Brien
Copywriter: Craig Knowles
Art Director: Markus Dressler
Copywriter (French): Cedric Audet
Account Director: Joe Adamo
Account Supervisor: Audree Couture
Planner: Claude Lavoie
Agency Producer: John Kennedy
Director: Christopher Hutsul
DP: John Houtman
Production Company: Quatre-Zero-Un/Soft Citizen
Producer: Philippe Lalande
Editor: Graham Chisolm
Production Designer: Patrice Vermette
Sound Designer: Cédic Marin
Audio Mixer: Olivier Rivard
Audio: Sonart
VFX: Moko

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4 comments

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Formulaic...

paumarques's picture
paumarques
1314 pencils

jej.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

everartz's picture
everartz
7611 pencils

they have such boring life i guess and no wonder if they commit suicide!

| Everartz |

shahidali's picture
shahidali
4071 pencils

like this ad. btw, wonder how do the consumer perceive the investment bankers now-a-days after the credit crunch and what will be the reaction of the viewers to this precise calcuations in this ad.

the other ad has the twist at the very last part one saying 'whats the chance of this happening?' and the answer is '100%, now'. this twist fits better in this ad.

shahid

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