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Long run

Agency: 
Published/Aired: 
May 2010
Description: 
Advertising Agency: TBWA\Singapore
Creative at Large: John Merrifield


Creative: KC Chong

, Reggie Ocampo, Eddie Azadi, James Holman


Executive Producer: Haydn Evans


Agency Producer: Shareen Thumboo


Group Account Director: Jane Sandral


Account Director: Carol Tham


Media agency: OMD


Production company: Passion Pictures Malaysia


Director: Stefan Sagmeister


Director of Photography: James Cowley


Editorial: Marshall Raj


Post Production: Damon Duncan


Composers: Nicolas Van Vandooren / The Sound Cell

Comments (4)

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Highest Rated

Guest's picture
Guest

I knew someone familiar was behind it.
The typo treatment are unmistakeably his.
Mr. Sagmeister. Bravo on art directing.
Hell with message!

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

The illustrative version is so much stronger. This feels way to familiar.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Cool direction

Guest's picture
Guest

I hate it, it rings phoney and condescending. I am much more comfortable with a bank that actually focuses on making money and services their clients to that end. I pity the poor shareholders of a bank that sees it's role as saving the world rather than providing them a return on their investment

Guest's picture
Guest

I knew someone familiar was behind it.
The typo treatment are unmistakeably his.
Mr. Sagmeister. Bravo on art directing.
Hell with message!

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