Standard Chartered Bank: Progress

Advertising Agency: TBWA\Singapore
Creative at Large: John Merrifield

Creative: KC Chong

, Reggie Ocampo, Eddie Azadi, James Holman

Executive Producer: Haydn Evans

Agency Producer: Shareen Thumboo

Group Account Director: Jane Sandral

Account Director: Carol Tham

Media agency: OMD

Production company: Passion Pictures Malaysia

Director: Stefan Sagmeister

Director of Photography: James Cowley

Editorial: Marshall Raj

Post Production: Damon Duncan

Composers: Nicolas Van Vandooren / The Sound Cell


art.vs.commerce's picture
566 pencils

beautiful stuff

capywriter's picture
5511 pencils

looks great, but what is it telling me? I mean, the only reason why you can use the exact same text in three totally different executions is because the message is too generic... even for an 'image campaign.'

deuBleuDi's picture
265 pencils

I agree, using the same copy three times; would have been more interesting if we had 3 different (generic doesn't bother me) copies, each of them in a different tone of voice, adapted to the visuals; but I have to say that it's a nice visual treatment

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