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Standard Chartered Bank: Long run

Advertising Agency: TBWA\Singapore
Creative at Large: John Merrifield


Creative: KC Chong

, Reggie Ocampo, Eddie Azadi, James Holman


Executive Producer: Haydn Evans


Agency Producer: Shareen Thumboo


Group Account Director: Jane Sandral


Account Director: Carol Tham


Media agency: OMD


Production company: Passion Pictures Malaysia


Director: Stefan Sagmeister


Director of Photography: James Cowley


Editorial: Marshall Raj


Post Production: Damon Duncan


Composers: Nicolas Van Vandooren / The Sound Cell

4 comments

art.vs.commerce's picture
art.vs.commerce
566 pencils

The illustrative version is so much stronger. This feels way to familiar.

alexander_bickov's picture
alexander_bickov
3279 pencils

Cool direction

Guest's picture
Guest

I hate it, it rings phoney and condescending. I am much more comfortable with a bank that actually focuses on making money and services their clients to that end. I pity the poor shareholders of a bank that sees it's role as saving the world rather than providing them a return on their investment

Guest's picture
Guest

I knew someone familiar was behind it.
The typo treatment are unmistakeably his.
Mr. Sagmeister. Bravo on art directing.
Hell with message!

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