Standard Chartered Bank: Long run

Advertising Agency: TBWA\Singapore
Creative at Large: John Merrifield

Creative: KC Chong

, Reggie Ocampo, Eddie Azadi, James Holman

Executive Producer: Haydn Evans

Agency Producer: Shareen Thumboo

Group Account Director: Jane Sandral

Account Director: Carol Tham

Media agency: OMD

Production company: Passion Pictures Malaysia

Director: Stefan Sagmeister

Director of Photography: James Cowley

Editorial: Marshall Raj

Post Production: Damon Duncan

Composers: Nicolas Van Vandooren / The Sound Cell

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art.vs.commerce's picture
566 pencils

The illustrative version is so much stronger. This feels way to familiar.

alexander_bickov's picture
3279 pencils

Cool direction

Guest's picture

I hate it, it rings phoney and condescending. I am much more comfortable with a bank that actually focuses on making money and services their clients to that end. I pity the poor shareholders of a bank that sees it's role as saving the world rather than providing them a return on their investment

Guest's picture

I knew someone familiar was behind it.
The typo treatment are unmistakeably his.
Mr. Sagmeister. Bravo on art directing.
Hell with message!

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