Standard Chartered Bank: AntiHIVirus Software Programme, Episode 1
Standard Chartered Bank made a pledge to the Clinton Global Initiative to educate 1 million people about the prevention and spread of HIV & AIDS by 2010. To achieve this, an animated short film was created that chronicles a job interview of Mr. HIV, a virus looking for a job to destroy a human body. Through the story viewers can learn about how to prevent HIV and how to live with the disease. At various stages of the film, viewers were asked to take a simple quiz to test their knowledge and to receive downloadable items. One month after the launch, over 140,000 people have signed up and educated themselves by taking the quiz - well on their way to reaching their goal.
Check out the site: http://www.vir.us
Advertising Ageny: TBWA\Tequila, Hong Kong
Executive CD: Mark Ringer
Group CD/Head of Art: Patrick Tom
Head of Digital: Betty Ho
Art directors: Patrick Tom
Copywriters: Patrick Tom
Designers: Joe Au, Yuen Yee Lui, Jacqui Lau
Developer: Liang Shu
Animation / Music: Many Many Productions Ltd.
Agency Producer: Jenny Lee
Editor: Harry Yiu
Account Servicing: Nathalie Gaveau, Louise Kristensen, Micheal Bertin, Ben Fielding