Sprite: Drake

Advertising Agency: BBH, New York, USA

February 2010


xcreativity's picture
2374 pencils

amazing effects good work

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Axl's picture
266 pencils

no idea, very poor

alexander_bickov's picture
3279 pencils

Fantastic execution

pez's picture
1802 pencils

great execution but is really difficult for me to believe that when a musician drinks sprite finally feels the music... beside that, it's so strange seeing sprite wetting electronic devices!... the first thing i thought was... ey!! there's going to be a fire or the electronic devices will die...

satrianee's picture
3748 pencils

loved the execution and the music...

pulchinela's picture
1175 pencils

bla bla - don't like

Reality Check's picture
Reality Check
2278 pencils

It does not feel good to say that a commercial with Drake makes the eyelids droop. But that's what this spot does.

michdec's picture
440 pencils

I liked it, but I love that song and Drake.. I guess that's who they were targetting

michdec's picture
440 pencils

I liked it, but I love that song and Drake.. I guess that's who they were targeting

michdec's picture
440 pencils

I liked it, but I love that song and Drake.. I guess that's who they were targeting

Chori Arg's picture
Chori Arg
173 pencils

nice effects, no idea. once again. america sucks!

WillyLatasa's picture
616 pencils

There's nothing here guys!

"Bright ideas bring better results"

Marlus Lau's picture
Marlus Lau
1808 pencils

Craaazy! Very good efefct and music!


sirvan's picture
29860 pencils



"I love some things, and don't love some other things."

gmint7's picture
2683 pencils


did that guy just exploded?

nice visual .


chinaski's picture
951 pencils

you use the product and suddenly everything changes.
enough already.

Spoonfeederxxx's picture
641 pencils

Talk about spend sh!t loads on a crap idea, but hey, "we can make it look pretty..."

Corbeen's picture
1093 pencils

say what u want, but it makes me thirsty.

majormaj52's picture
2 pencils

All in all i liked the commercial. it want the same thing as usual...but when did drinking Sprite suddenly make you change into a Robot.

gmint7's picture
2683 pencils

since transformers?


michelangelo's picture
660 pencils

nice effects, great production, but either it's bad acting or bad editing

sweetstar87's picture
10 pencils

great concept, great animation (crazy what they can do nowadays) but just doesn't fit the product... I mean, seriously?

Ed Rapport's picture
Ed Rapport
724 pencils

Not feeling it. over kill on the special effects.. saw no point in all the extra robtik stuff!.. been much nicer had the spot had an originally composed song. shout out to young money drizzy drake though!.. billboard advertising & music 2010 chi-town whats good?

Gearbox's picture
116 pencils

Does Drake have just about no charisma in this spot? From the way he awkwardly looks side-to-side during the transformation, all I can think of is some over-caffeinated director swooping a camera around in front of him saying "Just look like a robot! Don't move your face! We'll do the rest in post!"

Anyway, it would have been a lot better if the spot had been something else completely. How did this get greenlighted? They could have had Drake actually do something, or had someone cheap turn into a robot. The two concepts are unrelated, and doing both at once seems like a waste.

Guest's picture

Yo drake im a huge fan luvn ur music luvn u...n 2 them haterz get a lyf bitchez al u knw iz 2 hate n wryt bulsht damn get a grip drake ur phresh man lv u lotz

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