July 2012
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Also From This Campaign (1 items)

Advertising Agency: BBH, New York, USA / BBH, Shanghai, China
Chief Creative Officers: John Patroulis, Johnny Tan
Executive Creative Director: Ari Weiss
Copywriters: Jordan Kramer, Jay Qian, Leo Zhang
Art Directors: Andre Massis, Jeffrey Sun
Sr. Producer: Jennifer Moore
Head of Broadcast: Lisa Setten
Account Director: James Stephens
Business Manager: Laurie Litonjua
Production Company: Gorgeous
Director: Peter Thwaites
DP: Joost van Gelder
Line Producer: Anna Hashmi
Production Service Company: Unit+Sofa
Executive Producer: Fady Salame
Line producer: Mirka Taylor
Production Designer: Petr Kunc
Editorial Company: Work Editorial Inc
Executive Producer: Jane Dilworth
Editor: Bill Smedley
Assistant Editor: Healy Snow
Executive Producer / Producer: Erica Thompson
VFX Company: The Mill
VFX Supervisor: Hitesh Patel
Producer: Boo Wong
Colourist: Seamus O’Kane
Compositors: Naomi Anderlini, Rosalind Paradis, Suzanne Dyer, Mark French, Burtis Scott
Music: Beacon Street Studios
Mix: Sound Lounge
Audio Engineer: Tommy Jucarone
Producer: Jill Silberstein
Producer: Dana Fairbairn

Comments (6)

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miko1aj's picture
3086 Activity Scores

agreed. i hate ignoring in credits artists who build actual look of spot they participated.
As to the commercial – it's very simple idea. It's not even young'ish it's childish – let's free from everyday routine.
"Free Yourself" – it could have had such a slogan – and see? how pathetic this idea is when expressed verbally?
Art direction is awesome though