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Sprite: Camouflage

Advertising Agency: BBH, New York, USA / BBH, Shanghai, China
Chief Creative Officers: John Patroulis, Johnny Tan
Executive Creative Director: Ari Weiss
Copywriters: Jordan Kramer, Jay Qian, Leo Zhang
Art Directors: Andre Massis, Jeffrey Sun
Sr. Producer: Jennifer Moore
Head of Broadcast: Lisa Setten
Account Director: James Stephens
Business Manager: Laurie Litonjua
Production Company: Gorgeous
Director: Peter Thwaites
DP: Joost van Gelder
Line Producer: Anna Hashmi
Production Service Company: Unit+Sofa
Executive Producer: Fady Salame
Line producer: Mirka Taylor
Production Designer: Petr Kunc
Editorial Company: Work Editorial Inc
Executive Producer: Jane Dilworth
Editor: Bill Smedley
Assistant Editor: Healy Snow
Executive Producer / Producer: Erica Thompson
VFX Company: The Mill
VFX Supervisor: Hitesh Patel
Producer: Boo Wong
Colourist: Seamus O’Kane
Compositors: Naomi Anderlini, Rosalind Paradis, Suzanne Dyer, Mark French, Burtis Scott
Music: Beacon Street Studios
Mix: Sound Lounge
Audio Engineer: Tommy Jucarone
Producer: Jill Silberstein
Producer: Dana Fairbairn

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6 comments

Temple's picture
Temple
10300 pencils

I am sure there are many many hours of well intended planning behind this as well as many rejected ideas. Unfortunately, I don't find something compelling about this, despite immaculate production and casting.

kleenex's picture
kleenex
30008 pencils

Fully agree.

Nike Diesel's picture
Nike Diesel
13389 pencils

Spot on.

Mongoose's picture
Mongoose
4981 pencils

two out of ten... for effort!

Make the logo Bigger and the black, Darker!

Corbeen's picture
Corbeen
1088 pencils

I am just curious about ur process of thinking. to all names written on this credits. I wonder , do u browse the internet the whole day and you say, oh my got this art is good. lets make it for sprite.. but how we gonna connect it? oh come on we say camouflage is cool now .. and than u try to link ur rip off to ur brand?
at least have some courtesy and write the name of the artist there..
what a wild bunch.. .

here is the link.

http://skirmisher.org/art-design/liu-bolin-the-invisible-man/

miko1aj's picture
miko1aj
3098 pencils

agreed. i hate ignoring in credits artists who build actual look of spot they participated.
As to the commercial – it's very simple idea. It's not even young'ish it's childish – let's free from everyday routine.
"Free Yourself" – it could have had such a slogan – and see? how pathetic this idea is when expressed verbally?
Art direction is awesome though

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