Sprite: Art

Advertising Agency: BBH New York, USA
Chief Creative Officer: Kevin Roddy
Creative Directors: Matt Ian, Amee Shah
Art Director: Josh Rosen
Copywriter: Mark Svartz
Art Poetry: by T. Miller
All Star Poetry: by Jon Beavers
Head of Broadcast: Lisa Setten
Producer: Orlee Tatarka
Production Company: Pretty Bird
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Editorial Company: Cut & Run
Editor: Steve Gandolfi
Telecine Company 3
Audio: Sound Lounge

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shahidali's picture
4063 pencils

goes with the NBA but not with probably what the brand sprite stands for. the tone sounds like a nike one.


sirvan's picture
29870 pencils



"I love some things, and don't love some other things."

CurryJ's picture
955 pencils

What's interesting to note is that Sprite has always positioned itself as a no nonsense, 'Thirst is everything, image is nothing' brand. However, here they seem to moving away from it all of a sudden.

Like shahidali says, probably not what Sprite stands for.

I think; therefore I am

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