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Sprite: Art

Advertising Agency: BBH New York, USA
Chief Creative Officer: Kevin Roddy
Creative Directors: Matt Ian, Amee Shah
Art Director: Josh Rosen
Copywriter: Mark Svartz
Art Poetry: by T. Miller
All Star Poetry: by Jon Beavers
Head of Broadcast: Lisa Setten
Producer: Orlee Tatarka
Production Company: Pretty Bird
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Editorial Company: Cut & Run
Editor: Steve Gandolfi
Telecine Company 3
Audio: Sound Lounge

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3 comments

shahidali's picture
shahidali
4063 pencils

goes with the NBA but not with probably what the brand sprite stands for. the tone sounds like a nike one.

shahid

sirvan's picture
sirvan
29870 pencils

Gah

+++

"I love some things, and don't love some other things."

CurryJ's picture
CurryJ
955 pencils

What's interesting to note is that Sprite has always positioned itself as a no nonsense, 'Thirst is everything, image is nothing' brand. However, here they seem to moving away from it all of a sudden.

Like shahidali says, probably not what Sprite stands for.

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I think; therefore I am

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