Advertising Agency: Soho Square, Lahore, Pakistan
Creative Director: Madeeha Noor
Art Director: Raheel Faraz
Copywriter: Fatima Kalim
Published: June 2007
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15 Comments
That's Stolen!!!!
5months ago by Ogilvy Athens!!
Same brand. Could be an adaptation rather.
It's an adaptation. Besides Parkour is soooo overused already.
These two are the examples of totally naive propaganda terrible films based on old as Matuzalem scheme: bad/product/good. I'd like to live in the world without this kind of advertisements at all. Treating consumers as idiots is really annoying.
http://www.mixcloud.com/miko1aj/
rrrrrrrrrright
These are just dull. I don't really like those "Do strange things after eating/drinking the product"-ads anyway, but this is not even funny. Plus, the "song" in the one posted by ivan is even worse.
this ad cannot be considered stolen because it is an ADAPTATION.
Giant brands like Coke work in this manner.
everything is shared with their agencies all over the world.
if a concept runs in athens and is liked by another agency is another country they are allowed to make a local adaptation.
same is the case with this ad!!
Remember BBC "RUSH HOUR" commercial.....five years ago.......
Sprite turns you into a monkei
;P
ideas....30 minutes nahi toh free.
i love watching parkour, but that song is so terrible and annoying
The idea is pretty bad, the photography is OK though.
Look the movie "Leve" to Molico of Nestlé
Giovanni,FCB Brazil
http://www.ccsp.com.br/busca/busca.php?t=giovanni&SearchArea=novo&x=10...
Yeah this freestyle running concept has really gone crazy over the last year or two, we've got a campaign in Oz which was done for McDonalds and yeah the same tone. I find this extreme sport really cool to watch but I hate it being exploited for food and drink products, there's no idea in it, it's just a treatment for bored and greedy director/DOP's. It's the kind of ad that only looks good on their reel and not the agency's.
I'm not convinced to buy the product after wathcihg the TVC for even hundreds of times!
I'm not convinced to buy the product after watching the TVC for even hundred times!