SportChek: Helmet

Advertising Agency: Bos, Toronto, Canada
Creative Directors: Chad Borlase, Gary Watson
Agency Producer: Maddie Gauthier
Director: Brian Lee Hughes
Production Company: OPC, Toronto
Executive Producer: Harland Weiss
Producer: Merrie Wasson
Director of Photography: Tico Poulakakis
Editors: Brian Wells, Ryan Hunt, School Editing

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ivan's picture

See the rest of the campaign here:

Ivan Raszl, admin of AotW

thedesignaddict's picture
5202 pencils

Well, I like it. Short, simple and quirky.

Guest's picture

i dont really get this

redbully's picture
30 pencils

basically, she got the wrong size. get the right size at Sportchek.

It's funny, I like it.

Guest's picture

They have a much better version out now where the asian dude says "this is crazy" and she says "crazy awesome" and winks. It's weird but hilarious! I'm trying to find it online.

Guest's picture

I need to find the one where she says "crazy, Awesome"and then winks

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