Sport Chek: Mother's Day
This Mother’s Day and Father’s Day, Sport Chek wanted to say thank you to the dedicated parents behind every athlete. Two television ads, running before each occasion, features Canadian Olympic hockey player Meaghan Mikkelson and her parents, Bill and Betsy Mikkelson. The TV spots will be backed up by a print, online and POS campaign.
Advertising Agency: Sid Lee, Canada
Production Company: Jimmy Lee / Blink ProductionsUK / OPC
Post production: Relish & 567/vfx
Audio: Apollo Studios
Published: May 2013