Sport Chek: Mother's Day

This Mother’s Day and Father’s Day, Sport Chek wanted to say thank you to the dedicated parents behind every athlete. Two television ads, running before each occasion, features Canadian Olympic hockey player Meaghan Mikkelson and her parents, Bill and Betsy Mikkelson. The TV spots will be backed up by a print, online and POS campaign.

Advertising Agency: Sid Lee, Canada
Production Company: Jimmy Lee / Blink ProductionsUK / OPC
Post production: Relish & 567/vfx
Audio: Apollo Studios
Published: May 2013

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adri10288's picture
337 pencils

Very nice spot guys.

certaintly's picture
4060 pencils

ugh, this approach is becoming so cliche. also, horrible voiceover

jackblack's picture
2261 pencils

Okay. Not bad.

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