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Waterproof

Agency: 
Published/Aired: 
March 2011
Description: 
Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: André Toledo, Gino Bernabé
Art Director: Natalia Iriarte
Agency Producers: Patricia De La Cuba, Michel Motte
Production: Cine 70
Director: Jorge Pablo Quiróz
Executive Producer: Paola Pastrana
Edition: Cine 70
Audio: Vinylo Sound
Music: Ricardo Núñez
Planner: Eduardo Grisolle
Acccount Supervisor: Carla Wilson
Account Executive: Renato Baracco

Comments (14)

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Highest Rated

Glut's picture
Glut
Activity Score 3937

that´s right tommy o

kleenex's picture
kleenex
Activity Score 43397

HUH!?!!?!?!?!?!? Overkill of an idea now?????

Model79's picture
Model79
Activity Score 36

I absolutely love it! Nice use of tarp surfing and great music

jbuckingham's picture
jbuckingham
Activity Score 901

Tarp surfing is cool. This ad is not.

svdg's picture
svdg
Activity Score 54

Stolen idea from mountain dew

JeffP's picture
JeffP
Activity Score 810
CommandZ's picture
CommandZ
Activity Score 2498

This is really marginal. Could of easily been a :30 too.

Farragut's picture
Farragut
Activity Score 236

Great idea, genius use of tarp surfing. There are many ads that use tarp surfing as a resource, not only Mountain Dew, but this is the best use of resource ever. To disqualify the ad because it makes use of the same resource others use is lame. Then all commercials showing football would be a copy of each other - tarp surfing is a practice like any other sport. How you use this practice is an idea.

Davirus's picture
Davirus
Activity Score 44

Indeed, you are right.

Also I think this place seriously needs a moderator. There are tons of horrible and ignorant comments coming out from people around here.

[ ❤ ] www.davirus.mx

Aprendiz's picture
Aprendiz
Activity Score 19

I completely agree with Farragut, tarp surfing is a sport nowadays and the concept used on this ad fits perfectly with the execution. Good work Y&R Lima.

sirvan's picture
sirvan
Activity Score 29860

Cool! Can't wait for the next Tarp Surfing spot to come out!

+++

"I love some things, and don't love some other things."

TommyO's picture
TommyO
Activity Score 1866

Stay away from water, and it's waterproof!

quentin's picture
quentin
Activity Score 56

Like. Nice music

miko1aj's picture
miko1aj
Activity Score 3086

yeah, i think it's nice twist with use of this particular sport discipline.

Glut's picture
Glut
Activity Score 3937

that´s right tommy o

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