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The Specs Effect

Published/Aired: 
March 2010
Description: 

Can anything overpower The Lynx Effect? This brand new spot answers the question in true Specsavers style… Directed by multi award-winning director Daniel Kleinman (Rattling Stick) and written by Specsavers creatives Neil Brush and Simon Bougourd.

Creative Agency: Specsavers Creative
Creative Director: Graham Daldry
Creatives: Simon Bougourd, Neil Brush
Agency Producer: Sam Lock
Production Company: Rattling Stick, London
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Steve Gandolfi/Eve Ashwell @ Cut+Run
Post-Production: Framestore
Audio Post-Production: Simon Capes @ Clearcut
Digital Production: Infinite Corridor

Comments (29)

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Highest Rated

HappyHour's picture
HappyHour
Activity Score 2381

There is no spelling error, however some quotes may have helped the readability, as in: The "Should've Gone To Specsavers" Effect

R U serious's picture
R U serious
Activity Score 416

Yai! Piggy back ride.

Say my name, say my name...

Rabubi's picture
Rabubi
Activity Score 560

Watching this is like that sneeze that never happened. Haa, haaaa, haaaaaaa - and no choo.

AssassinX's picture
AssassinX
Activity Score 1329

HAHAHAHAHA SOOOOOOOOOOOOO Funny. I can't stop laughing for 1 min. Wonderful!

Based on the famous LYNX tv ad (2006).

BTW, recently specsavers's team really did many great ads, like "crop circles".

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Yes based on lynx..however whatever specs this bloke had he would still be disgusting

atb2005's picture
atb2005
Activity Score 13557

Funny, but not as funny as the For Eyes commercials by DeVito/Verdi, USA. Watch them all on here or on YouTube.

http://adsoftheworld.com/media/tv/for_eyes_optical_husband

sirvan's picture
sirvan
Activity Score 29860

no

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
Activity Score 13557

Do you have to be so negative or nit picky all the time?

sloppy4's picture
sloppy4
Activity Score 1494

was does your avatar have to look like a dbag?

thedesignaddict's picture
thedesignaddict
Activity Score 5403

"Do you have to be so negative or nit picky all the time?"

Agreed.

nspad's picture
nspad
Activity Score 96

Do you have to comment on every ad that gets put on here? Don't you have other things to do?

Adaddicted's picture
Adaddicted
Activity Score 3435

Ha ha... much anticipated comment ; ))
Every 'NO' earns you 2 pencils!!!

withalltherespects

sirvan's picture
sirvan
Activity Score 29860

You know you're out of ideas when you have to riff off of another ad.

+++

"I love some things, and don't love some other things."

HappyHour's picture
HappyHour
Activity Score 2381

blue balled!

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

Did nobody notice the embarrassing spelling error at 0:51? Nobody edited this before they released it? I guess that's what you get when you make ads in-house. Hire an agency, Specsaver, please!

nspad's picture
nspad
Activity Score 96

SNAP!

Adaddicted's picture
Adaddicted
Activity Score 3435

"WHY" ?!

withalltherespects

HappyHour's picture
HappyHour
Activity Score 2381

There is no spelling error, however some quotes may have helped the readability, as in: The "Should've Gone To Specsavers" Effect

LeeHarvey's picture
LeeHarvey
Activity Score 3045

So-so. Loads of people will love it tho.

CopyRight's picture
CopyRight
Activity Score 713

same as the Axe one

xcreativity's picture
xcreativity
Activity Score 2374

seen it before, but still!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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morse's picture
morse
Activity Score 17397

Funny and well, sexy.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

imagineit's picture
imagineit
Activity Score 550

The spelling/grammar error is real bad! Seems like you need to get some new specs - Specsavers.

maranca82's picture
maranca82
Activity Score 422

You mean really bad?

milamberinx's picture
milamberinx
Activity Score 2

What spelling/grammar error? "should've gone to specsavers" is their catchphrase so they're just using that.

Quinner's picture
Quinner
Activity Score 48

The joke misfires in the end. This ad is misjudged and not funny. Which is surprising given that Specsavers have commissioned many great ads in the past.

pepsitrev's picture
pepsitrev
Activity Score 27

sexy but no too imaginitive too bad they lost the originality

pepsi for the 60s generation and still going strong

Guest's picture
Guest

Way to go! Get a whole new target audience to re-evaluate their glasses in terms of sex appeal; whilst completely objectifying and alienating the other half.

This concept works for lynx but not for specsaver. It's demeaning, pubescent and makes the brand look fickle and one-dimensional.

Guest's picture
Guest

Toscoburger!

Guest's picture
Guest

Just amazing too much exagiration

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