Specsavers: The Specs Effect
Can anything overpower The Lynx Effect? This brand new spot answers the question in true Specsavers style… Directed by multi award-winning director Daniel Kleinman (Rattling Stick) and written by Specsavers creatives Neil Brush and Simon Bougourd.
Creative Agency: Specsavers Creative
Creative Director: Graham Daldry
Creatives: Simon Bougourd, Neil Brush
Agency Producer: Sam Lock
Production Company: Rattling Stick, London
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Steve Gandolfi/Eve Ashwell @ Cut+Run
Post-Production: Framestore
Audio Post-Production: Simon Capes @ Clearcut
Digital Production: Infinite Corridor
29 Comments
Yai! Piggy back ride.
Say my name, say my name...
Watching this is like that sneeze that never happened. Haa, haaaa, haaaaaaa - and no choo.
HAHAHAHAHA SOOOOOOOOOOOOO Funny. I can't stop laughing for 1 min. Wonderful!
Based on the famous LYNX tv ad (2006).
BTW, recently specsavers's team really did many great ads, like "crop circles".
Yes based on lynx..however whatever specs this bloke had he would still be disgusting
Funny, but not as funny as the For Eyes commercials by DeVito/Verdi, USA. Watch them all on here or on YouTube.
http://adsoftheworld.com/media/tv/for_eyes_optical_husband
no
+++
"I love some things, and don't love some other things."
Do you have to be so negative or nit picky all the time?
was does your avatar have to look like a dbag?
"Do you have to be so negative or nit picky all the time?"
Agreed.
Do you have to comment on every ad that gets put on here? Don't you have other things to do?
Ha ha... much anticipated comment ; ))
Every 'NO' earns you 2 pencils!!!
withalltherespects
You know you're out of ideas when you have to riff off of another ad.
+++
"I love some things, and don't love some other things."
blue balled!
Did nobody notice the embarrassing spelling error at 0:51? Nobody edited this before they released it? I guess that's what you get when you make ads in-house. Hire an agency, Specsaver, please!
SNAP!
"WHY" ?!
withalltherespects
There is no spelling error, however some quotes may have helped the readability, as in: The "Should've Gone To Specsavers" Effect
So-so. Loads of people will love it tho.
same as the Axe one
24/7 Instant Human Translation:
http://www.translia.com/affiliate/mahmoud --- http://www.onehourtranslation.com/affiliate/mahmoud84
seen it before, but still!
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook
Funny and well, sexy.
What hath God wrought
The spelling/grammar error is real bad! Seems like you need to get some new specs - Specsavers.
You mean really bad?
What spelling/grammar error? "should've gone to specsavers" is their catchphrase so they're just using that.
The joke misfires in the end. This ad is misjudged and not funny. Which is surprising given that Specsavers have commissioned many great ads in the past.
sexy but no too imaginitive too bad they lost the originality
pepsi for the 60s generation and still going strong
Way to go! Get a whole new target audience to re-evaluate their glasses in terms of sex appeal; whilst completely objectifying and alienating the other half.
This concept works for lynx but not for specsaver. It's demeaning, pubescent and makes the brand look fickle and one-dimensional.
Toscoburger!
Just amazing too much exagiration