Special Kellogg’s: Turn

Advertising Agency: Leo Burnett, Dubai, UAE
Excecutive Creative Director: Malek Ghorayeb
Creative Director: Malek Ghorayeb
Copywriters: Chermine Assadian, Nabil Rashid, Tony French
Art Director: Thomas Derouault
Account Supervisor: Tamara Habib
Advertiser's Supervisor: Will Brockbank
Tv Producer: Basma Almujtahed
Production Company: The Independent
Sound Production: Bkp
Post Production Company: Chimney Pot/ The Orchard
Director : Yannick Saillet


djakuza's picture
517 pencils

so simple, so boring, so done before, sorry!

jazarah's picture
1262 pencils

look at the army that worked on it, 3 copywriters! I guess one came up with before, the second came up with after and the third came with the header :D

Mr.Top's picture
728 pencils

So sad!

BFB's picture
936 pencils

I liked it. Where has it been done before?

burnhard's picture
395 pencils

It does not matter. It feels done because of the execution. It is boring.

Wordnerd's picture
6658 pencils

hm for a 15 sec spot i rather like it

greysells's picture
38 pencils


joestamp's picture
130 pencils

because it's so simple, it's so good.
come on guy's a few more constructive comments.
well done guys.

jai hind's picture
jai hind
356 pencils

its good, i wud rather challenge the burnhard, greysells of the world please show me your stuff before rejecting any one else's work, its bad boss, very bad

jai hind
art director

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

it`s very good. I think the puristic style is classical kelloggs style. in this context the word "boring" is stupid. For me simplicity is part of the brand and so goes the design.

48aaa48's picture
12 pencils

Another brilliant example of how to take a good alternate media idea (LB/Bogota, early '00s)and revisit it as a nonew T.V. execution.
If we're going to revisit the past, let's at least do it better, mmmkay?

Hermoso's picture
64 pencils

this ad was made in Chile about TEN! years ago!

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