Special Kellogg’s: Turn

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Advertising Agency: Leo Burnett, Dubai, UAE
Excecutive Creative Director: Malek Ghorayeb
Creative Director: Malek Ghorayeb
Copywriters: Chermine Assadian, Nabil Rashid, Tony French
Art Director: Thomas Derouault
Account Supervisor: Tamara Habib
Advertiser's Supervisor: Will Brockbank
Tv Producer: Basma Almujtahed
Production Company: The Independent
Sound Production: Bkp
Post Production Company: Chimney Pot/ The Orchard
Director : Yannick Saillet

Your rating: None Average: 6.5 (42 votes)

Comments

so simple, so boring, so done before, sorry!

jazarah's picture

look at the army that worked on it, 3 copywriters! I guess one came up with before, the second came up with after and the third came with the header :D

http://jazarah.net/blog/

So sad!

I liked it. Where has it been done before?

It does not matter. It feels done because of the execution. It is boring.

hm for a 15 sec spot i rather like it

Yaaawn!

because it's so simple, it's so good.
come on guy's a few more constructive comments.
well done guys.

jai hind's picture

its good, i wud rather challenge the burnhard, greysells of the world please show me your stuff before rejecting any one else's work, its bad boss, very bad

* * * * *

it`s very good. I think the puristic style is classical kelloggs style. in this context the word "boring" is stupid. For me simplicity is part of the brand and so goes the design.

Another brilliant example of how to take a good alternate media idea (LB/Bogota, early '00s)and revisit it as a nonew T.V. execution.
Yawn.
If we're going to revisit the past, let's at least do it better, mmmkay?

this ad was made in Chile about TEN! years ago!

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