SPAR Ireland: Christmas 2012

Christmas trees were put up all over Ireland by nationwide convenience store SPAR. Conveniently, the logo for SPAR is a green tree! From the beautiful Beara peninsula to bustling Middle Abbey Street, the commercial was shot over 5 days by Irish directingduo, D.A.D.D.Y and set to a cover of The Raveonette’s ‘The Christmas Song’ by Irish musicians Jape and Gemma Hayes. No trees were hurt in the filming.

Advertising Agency: Publicis Dublin, Dublin, Ireland
Creative Director: Ronan Nulty
Art Director: Austin Richards
Copywriter: Kris Clarkin
Directors: Team DADDY
Released: November, 2012

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kleenex's picture
27762 pencils

The ad is a for one of Ireland’s largest retail food store chains?!!??!

Klara K.'s picture
Klara K.
2695 pencils

Lovely. But I would think it's a "Come visit Ireland at Christmas" ad, not for a food store.

ankitadv's picture
826 pencils

christmas ad is nice

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