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SoyJoy: Jump rope

Advertising Agency: RPA, Santa Monica, USA
Creative Director: Mark Erwin
Art Director: Kelly Beck
Copywriter: Kathy Hepinstall
Illustrator: Roman Klonek
Music Company: Elias Arts
Sound Design Company: Stimmung
Animation Company: Laika House
Animation Director: Aaron Sorenson
Animation Executive Producer: Jan Johnson
Sound Mix Company: Eleven Sound
Aired: May 2008

11 comments

Prof's picture
Prof
1453 pencils

Firstly, she walks like the chick in Dexter's Lab.

Second, this has the worst voiceover ever and the "Mmmm" at the end is just plain 50s propaganda.

Quite really.

desailly's picture
desailly
470 pencils

"Fortified with optimism"?

Sounds like the sort of line you'd get at the end of a Japanese whisky ad featuring Brad Pitt.

Wordnerd's picture
Wordnerd
6662 pencils

cute illustration, horrible message. 'soyjoy increases sponaneity'? oh boy...

monicamexico's picture
monicamexico
830 pencils

Blech.

NatalieM's picture
NatalieM
1687 pencils

Cute. The voiceover needs some work, but it's fun, vibrant. Of course, I wouldn't take the claims to heart, but I like it nonetheless.

Prof's picture
Prof
1453 pencils

you woman...

Quite really.

elMarto's picture
elMarto
23 pencils

This is running already

Blueprint's picture
Blueprint
94 pencils

HA!! Love these commercials! They're 10/10! Great work to the animator/illustrator! YOu definately deserve a raise!

pranjali's picture
pranjali
33 pencils

good animation..

MaryPat's picture
MaryPat

Who is the voiceover on the ad?

VioletYoshi's picture
VioletYoshi

I think the SoyJoy ads are really cute!

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