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SOYJOY: Battle of the Beans

Advertising Agency: RPA, Santa Monica, USA
Creative Director: Mark Erwin
Art Director: Brian Farkas
Copywriter: Lauren Smith
Agency Producer: Monika Prince
Production Co: Brand New School
Executive Producer: Jennifer Sofio
Line Producer: David Wolfson
Director: Jens Gehlhaar, Ben Go
DP: Walter Lindenlaub
Editorial Company: Brand New School
Editor: Erik Barnes
Music Company: Human Music
Sound Design Company: Human Music
Animation Company: Brand New School
Post Supervisor: Darren Jaffe
Sound Mix Company: Margarita Mix
Sound Mixer: Nathan Dubin
Telecine Company: Moving Picture Company
Colorist: Mark Geffen
Principal Performer: Sarah McMaster
Aired: January 2009

13 comments

Guest's picture
Guest

voiceover is boring as hell.

Guest's picture
Guest

These green beans look really boring and the normal ones look so much fun and cool. I don’t think they got this right. I don’t really eat sweets and this ad rally makes me want to eat the colourful ones hands down. Does not seem like a good idea, or just the way its done?

http://www.stillad.com

NatalieM's picture
NatalieM
1687 pencils

It's pretty cute. As someone who already eats with "healthy" in mind, I'd try SoyJoy. For someone who is eating the jelly beans, this may not convince them.

Guest's picture
Guest

cute and stupid.

Guest's picture
Guest

Cool animation! It's like a lost scene from Braveheart. Great way to promote soy energy over sugar. Kudos.

Guest's picture
Guest

Haha! This made me want a soyjoy and I doubt I'm the target. Sweet animation.

Guest's picture
Guest

So cute!! And delicious :) Can I eat both?

Guest's picture
Guest

So cute! And it looks delicious. Those are the most adorable soy beans I have ever seen. Never had Soy Job before, but will definitely pick one up. :)

Guest's picture
Guest

Love this! It's a new spin on healthy eating. The battle scene is very cute and funny. Good job. I want a SoyJoy now.

Guest's picture
Guest

Clever! This is a huge improvement over the old Soy Joy commercials. Energy + Nutrition = a great selling point.

Wordnerd's picture
Wordnerd
6662 pencils

5x 10 points. don't you have any shame?

Guest's picture
Guest

The bite and smile at the end is hilarious. And I don't mean in a good way. Totally tacked on.

Guest's picture
Guest

I think the bite at the end is CG. Thoughts?

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