SOYJOY: Battle of the Beans
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Advertising Agency: RPA, Santa Monica, USA
Creative Director: Mark Erwin
Art Director: Brian Farkas
Copywriter: Lauren Smith
Agency Producer: Monika Prince
Production Co: Brand New School
Executive Producer: Jennifer Sofio
Line Producer: David Wolfson
Director: Jens Gehlhaar, Ben Go
DP: Walter Lindenlaub
Editorial Company: Brand New School
Editor: Erik Barnes
Music Company: Human Music
Sound Design Company: Human Music
Animation Company: Brand New School
Post Supervisor: Darren Jaffe
Sound Mix Company: Margarita Mix
Sound Mixer: Nathan Dubin
Telecine Company: Moving Picture Company
Colorist: Mark Geffen
Principal Performer: Sarah McMaster
Aired: January 2009
13 Comments
voiceover is boring as hell.
These green beans look really boring and the normal ones look so much fun and cool. I don’t think they got this right. I don’t really eat sweets and this ad rally makes me want to eat the colourful ones hands down. Does not seem like a good idea, or just the way its done?
http://www.stillad.com
It's pretty cute. As someone who already eats with "healthy" in mind, I'd try SoyJoy. For someone who is eating the jelly beans, this may not convince them.
-Natalie
http://www.nataliemarion.com
cute and stupid.
Cool animation! It's like a lost scene from Braveheart. Great way to promote soy energy over sugar. Kudos.
Haha! This made me want a soyjoy and I doubt I'm the target. Sweet animation.
So cute!! And delicious :) Can I eat both?
So cute! And it looks delicious. Those are the most adorable soy beans I have ever seen. Never had Soy Job before, but will definitely pick one up. :)
Love this! It's a new spin on healthy eating. The battle scene is very cute and funny. Good job. I want a SoyJoy now.
Clever! This is a huge improvement over the old Soy Joy commercials. Energy + Nutrition = a great selling point.
5x 10 points. don't you have any shame?
The bite and smile at the end is hilarious. And I don't mean in a good way. Totally tacked on.
I think the bite at the end is CG. Thoughts?